Sales clipper, Vol. 23, No. 1, January 1965

              S wfeû
PUBLISHED FOR PAN AMERICAN S TRAFFIC SALES & SERVICE PERSONNEL
Voi. 23, No. 1
New York, N. Y.
January, 1965
Best Year Ever: 1964 Traffic Gains Smash Previous Records
Pan Am in 1964 exceeded all previous traffic records for international airlines, reaching all-time highs in both passenger travel and cargo volume.
Preliminary year-end figures for scheduled services show a total of 8,187,149,000 revenue passenger-miles, an increase of 17.5 per cent over 1963. The revenue passenger-mile total for all services was 9,016,069,000.
Cargo ton-miles in scheduled services totaled 264,673,000, a 34.6 per cent gain, the highest rate of increase in Pan Am’s history.
The total cargo ton-mile figure for all Pan Am services was
270,904,000. The year’s increase in 1964 of 70,660,000 exceeded the total gain recorded for cargo during the previous four years.
Pan Am’s preliminary year-end figures for passenger travel on scheduled services show increases of 19.9 per cent for the Atlantic, 21.2 per cent for the Pacific, 22 per cent for Alaska, and 10.5 per cent for Latin America.
Cargo ton-mile totals for scheduled services included gains of 31.8 per cent for the Atlantic, 65.4 per cent for the Pacific, 30.4 per cent for Alaska, and 10.5 per cent for Latin America.
Pan Am to Introduce Unique Theater in the Air'
An airborne entertainment program presenting first run motion pictures, filmed television shows, musical selections, and special features including current news and sports will be inaugurated by Pan Am in early spring.
Pan Am’s “Theater in the Air” is
the most complete airborne passenger entertainment program yet designed and will be available without charge to passengers in both First Class and Economy sections.
The audio portion of the Pan Am program will include 10 channels, one
ÿftga
GALA OCCASION . . . Fifth anniversary of jet service at Hamburg was observed as crew members received gifts from Airport Director Dr. Uwe Christiansen, center, congratulating Captain Charles W. Karraker. Other crew members of Jet Clipper anniversary flight were: First Officer William Samson, Second Officer Arthur Miller, Flight Engineer Marcel Descleos, and Flight Service personnel Harold Bertrand, Christine Johnson, Barbara Miller, Vivian Ostensen, Walter Salles and Sandra Mulford.
Quota Projections Forecast Worldwide Gains
Projections of Pan Am’s worldwide sales during 1965 call for an increase of 11.2 per cent over last year’s sales, with gains forecast in all areas.
This year’s combined passenger and cargo sales quota tops $684 million, of which $596 million is for passenger and $88 million for cargo.
The passenger figure reflects a gain of 9.8 per cent, while the cargo figure is up by 21.3 per cent.
During 1965, gains of 11.6 per cent are anticipated in North America, 15 per cent in the Atlantic area, 9.6 per cent in the Pacific and 8.3 in South America.
of which will carry the sound track of the film being shown. The remaining channels will offer a choice of stereophonic classical and mood music, “pop” tunes, a children’s show, comedy program, and sports features.
Controlled Individually
The Pan Am system is designed so that a passenger can watch the screen or listen to the audio channels while persons in adjacent seats read, chat or doze, if they wish, undisturbed by any of the entertainment features. When a film is being shown, it will not be necessary to darken the cabin or draw the cabin curtains.
Twelve-inch screens will be placed throughout the cabin to provide easy viewing. Controls will be located at each seat for individual selection of audio portions of the program and volume control.
Contracts have been signed with SONY Corporation of America for the video equipment and with United Data Control Inc. for the audio portion.
Programs in Color
Pan Am’s film offerings will include television shows together with first run motion pictures—with a double feature scheduled for the longer flights. Different film features will be shown on outbound and inbound flights. The system is designed to show programs in color within a year.
Screens will be installed on Pan Am jets, positioned in the overhead coat racks so as to be easily visible even for children but not to impede aisle traffic. The audio segment of the system is designed so the listener can pick up the sound through sterilized head sets without disturbing his neighbor.