Sales clipper, Vol. 21, No. 4, April 1963

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PUBLISHED FOR PAN AMERICAN'S TRAFFIC SALES & SERVICE PERSONNEL
Vol. 21, No. 4
New York, N. Y.
April, 1 963
Transatlantic Air Travel Doubles in Five Years
More than two and one-half million persons will cross the Atlantic by air to and from the United States during 1963, Willis G. Lipscomb, Vice President—Traffic/Sales, has predicted.
Based on market studies, Pan Am anticipates that the airline industry will shatter records during 1963, topping by 15 per cent the 2,227,000 passengers carried across the Atlantic last year.
To handle the record flow of traffic, Pan Am has scheduled 204 Jet Clipper transatlantic crossings each week in its summer schedule, providing more nonstop services between more points
than ever before in its history and 438,000 seats during the peak season.
The anticipated total of two and one-half million passengers traveling by air across the Atlantic during 1963 is more than double the 1,400,000 who made the trip in 1958—the year Pan Am made the first American flag commercial jet flight.
Although Jet Clippers have reduced the girth of the globe, cutting travel time between New York and London from 13 ^ hours in 1957 to six and a half hours today, the lowest all-season one-way fare has been reduced 7 per cent, from $290 in 1958 to $270 in 1963.
DOUBLE DECADE . . . Smiles surround James J. Rice, Manager-Military Sales, upon presentation of his 20-year service award in New York. Offering congratulations, left to right, are: Harold L. Graham, Vice President-Cargo Sales; Rice; Cecil W. Moore, Assistant Vice President-Traffic/Sales Administration; and James Montgomery, Vice President-Passenger Sales.
Coming Soon in Manhattan —
This month’s move into the Pan Am Building in New York will be followed within days by the opening of the Company’s largest ticket office in the world, a street level facility covering 10,000 square feet of floor space in the heart of the world’s largest city.
New concepts, unusual decor and increased efficiency will make the office unique in the industry.
There will be no long counters. During peak hours over 300 persons an hour will be handled at eight Clipper Travel Desks, three circular counter units, and an information counter. Each circular counter will have 10 positions which, together with other positions in the office, will mean that 42 passengers can be aided at the same time.
One entire wall will contain a 110 foot wall map in relief over which light and shadow will play, outlining continents and meridians. The office will have three entrances, two from the street and one from the Pan Am Building itself.
Pan Am Jets Serve Morocco This Month
Direct services between New York and Morocco will be inaugurated subject to government approval by Pan American this month, providing the first single-plane service between the United States and the North African kingdom.
Jet Clippers will fly to Rabat, the capital, on a once-a-week schedule. Flights will leave New York on Sundays at 10 p.m., arriving at Lisbon at 9:30 the next morning and at Rabat at 10:40. From Rabat, the flight will continue to Monrovia and Accra.
Return flights will leave Rabat at 2:45 p.m. on Tuesdays arriving in New York at 8:25 p.m. after a stop at Lisbon.
Jet Clippers will make Morocco only eight hours and 40 minutes distant from New York. The capital city of Rabat is on the Atlantic coast of Africa, a few miles from modern Casablanca. Gateway to both popular beach resorts and to the ski slopes of the Atlas Mountains, Rabat is also close to Marrakech, a favorite vacation place of Sir Winston Churchill.
Nearby Fes has many Arab mosques, museums and universities. The seaports of El Jadida, Safi and Easaovira are also picturesque, attracting many European tourists. Both deep sea and fresh water fishing are available.
Pan Am will continue to serve Dakar with nonstop flights from New York leaving at 7 p.m. on Tuesdays and Fridays. Dakar flights continue on to Monrovia, Accra and Lagos, and once a week extend to Leopoldville and Johannesburg.