Pan American clipper, Vol. 28, No. 8, April 15, 1968

              P A R T A

M
Australia
WASHINGTON, D.G. — Pan Am and the U.S. Commerce De­ partm ent will take 50 prom inent American industrialists to Aus­ tralia later this m onth to launch a m ajor campaign to sell Am er­ ican products in South Pacific m arkets. This will be the first American trad e mission to cut across state and industry borders and include representatives from many v ar­ ied fields from all over the United States. It will also be the larg est and most am bitious such program ever undertaken. The project became possible when P an Am offered the gov­ ernm ent agency the use of an inaugural flight to promote ex­ ports in the in terest of helping the U.S. balance of payments. Commerce Secretary C. R. Sm ith said “it was good to learn th a t Pan Am is w orking so closely w ith us in our trad e pro­ motion efforts. I am particularly interested in the use of your in­ augural to the South Pacific to (C ontinued on P age 3)

Volume 28

April 15, 1968

No.

Pan Am Flies Travel Agents to Tour U.S.
W ASHINGTON, D.C. — R epresentatives from 272 trav el agencies around th e w orld will be flown to th e U nited S tates d u rin g A pril by P an Am a t th e req u est of the U.S. T ravel Service as p a rt of a com prehensive program to boost foreign trav e l to th is country. The trav el agents will have th e opportunity to select any one of eig h t to u rs of th e U.S. reach in g from New York to H onolulu. The to u rs will ran g e from 10-14 days w ith th e program g ettin g underw ay on A pril 21. “ O ur goal is to provide these agents w ith as broad a spec­ tru m of inform ation about the U.S. as possible,” N orm an P. Blake, sen io r vice-president, Traffic and Sales, said. “W ith th e first hand knowledge gained from the tours, the agents w ill be b e tte r able to sell and prom ote trav e l to th e U.S. in th e ir own countries. This, in tu rn , will provide g re a te r im petus to th is n atio n ’s balance of paym ents efforts.” Sponsoring th e program in cooperation w ith P an Am will be th e C reative T our O perators A ssociation and th e A m erican H otel and Motel A ssociation. Several U.S. dom estic airlines will provide tra n sp o rta tio n fo r th e agents d u rin g th e ir to u rs of th is country. T ravel agents visiting th e U.S. will come from 17 c o u n trie s: A u stralia, A u stria, Belgium, Denm ark, E ngland, F ran ce, Ger­ many, Holland, Ireland, Italy; Jap an , New Zealand, Norw ay, th e P hilippines, Scotland, Spain and Sweden. H ere are th e m ajor cities and areas included in each tour, along w ith th e to u r o p erato r: 1. A pril 21/M ay 5— Boston, Las Vegas, Los Angeles, Yosem ite, San F ran cisco and O akland (T auck T ours). 2. A pril 25/M ay 4—San F rancisco, Oakland, Yosemite, Los Angeles, Las Vegas and G rand Canyon (Pacific In tern atio n al T o u rs). 3. A pril 23/M ay 5—New York, Phoenix, G rand Canyon, Las Vegas, Los Angeles, Yosemite and San F rancisco (A m erican E x p ress). 4. A pril 25/M ay 4—Denver, Phoenix, Tucson, S an ta Fe, Colorado Springs, St. Louis and New Y ork (Open Road T o u rs). 5. A pril 24/M ay 3— San Francisco, Los Angeles and Hono lulu (Pacific In tern atio n al T ours). 6. A pril 24/M ay 5—New York, Springfield, Boston, Lexing­ ton and P ittsfield, Mass., Miami, Key W est, F o rt L auderdale, S araso ta and Tam pa (Open Road T o u rs). 7. April 25/M ay 5—W ashington, Daytona Beach, Cape Ken­ nedy, Palm Beach, F o rt L auderdale, Miami, N iagara F alls and New York (T auck T ours). 8. A pril 26/M ay 4— P hiladelphia, Cape Cod, N iag ara F alls, D etroit, Chicago and New York (Talm age T ours).

MIAMI—One of them is Ase and the other is Anne-Marie and it’s too difficult to keep them apart. But they are both cutting the cake at their stewardess graduation party here. For the inside story, see page 9, inside.

Million Dollar Communications System Will Be Installed At London Center
By Mary Moore Mason LONDON—A new communications system which will initially increase by 30 percent Pan Am’s message handling capacity between the U.S. and Great Britain and throughout Europe, Africa and parts of Asia will be installed here next year. Cost of the new system, plus specialized air conditioning equipment and a no-break power supply, is about $1 million.‘The “no-break” power supply means th a t any interrup­ tion of the main electricity sup­

15 Hundred Firms Now Honor Discount Card
More th a n 1*500 estab lish ­ m ents th ro u g h o u t the U nited S tates are now honoring a P an Am “discount ca rd ” offering b arg ain prices to overseas resi­ dents v isitin g th is country. The discounts range from 10 to 40 percen t and provide reduc­ tions on th e cost of hotel rooms, re s ta u ra n t m eals, sightseeing to urs, car re n ta ls and num erous o th er tran sa ctio n s in th e U.S. “We are g re atly pleased th a t so m any firms th ro u g h o u t this country have joined in our ef­ fo rts to prom ote trav el to the U.S.,” N orm an P. Blake, senior vice-president, Traffic and Sales, said. “T h eir offering of special discounts to overseas visitors is to be commended. By lowering th e to tal cost of an overseas v isitors trip to th e U.S., th e ir

ply would have no deleterious ef­ fect on the equipment. Robert B. Stew art, Pan Am superintendent of Communica­ tions in Europe, said the new system has the potential of doubling the flow of company communications traffic across the N orth A tlantic during the eras of the 747 S uperjet and super­ sonic transports. He said the new equipment, called Autom atic D ata Exchange Message Switching System ADX-6350, is being built for Pan Am by the Standard Telephone and Cables D ata Systems Divi­ sion of Cockfosters, England. It is scheduled to be installed in A ugust, 1969, a t P an Am’s E u­ ropean Communications Center a t Heathrow A irport here. Pan Am’s present London Mes­ sage Sw itching Center, one of three in the airline’s global com­ discounts are a ttra c tin g to u r m unications systems, uses 70 cir­ ists to our shores and th u s play cuits to relay some 80,000 reser­ ing an im portant role in this vation, operation and adm inistra­ country’s balance of paym ents tion messages daily between the United States, Europe, Africa, efforts.” Since the program was intro and the Near, Middle and F a r duced by P an Am th ro u g h o u t E ast. The new system will utilize Europe, the F a r E a st and the 100 circuits to tran sm it some South Pacific, more th a n 17,0Q0 104,000 messages daily over high residents of these areas have frequency radio channels, land obtained the special discount lines and subm arine cables. O ther Pan Am Message Switch­ card. ing Centers are located at Cedar The P an Am program will be m erged as soon as possible into Rapids, Iowa, and Hong Kong. According to Floyd A. Herth e U.S. G overnm ent’s “hospi ta lity ca rd ” plan w hich was an manson, superintendent of Tele­ communications at JF K , a semi­ nounced recently. autom atic message sw itching To obtain a discount card, resid en t of Europe, th e F a r E a st center called “ES-2” was put into or South Pacific areas simply operation in 1963 in London by presents his p assp o rt a t any Pan Am to replace one of the big­ P an Am ticket office or trav el gest paper tape message relay (Continued on P age 3) agency.

Increase Range On Business Jet

NEW YORK—A guaranteed range increase of 13 per­ cent, from 1,600 to 1,800 miles, with reserves, is one of several new product advancement features of the Fan Jet Falcon business aircraft now in production.
The new Falcon model m arks els also are being certificated th e th ird series of m ajor prod­ fo r h ig h er perm issible speed uct advancem ents fo r th e tw in- lim its and h ig h er altitu d es, a je t a irc ra ft, m arketed by the capability b u ilt into th e F alcon B usiness Je ts Division of P an from the s ta rt of its production. Am. This increase in perform ance, O ther im provem ents fo r the Mr. T aylor said, reflects the in­ F alcon include more pow erful h eren t ruggedneSs of the Falcon and more economical G eneral airfram e w hich has been g u a r­ E lectric tu rb o -fan engines, in ­ anteed fo r a life of 30,000 hours creased maxim um operational of flight or as m uch tim e as w eight, im proved b rak in g p er­ the average corporate a irc ra ft form ance to m atch th e w eight would fly in 50 years. increase and an increased cen ter All these im provem ents will of grav ity range to p erm it more be on production Falcons be­ flexibility in loading. ginning w ith the 172nd a irc ra ft The new engines, GE CF700- now in the first stage of final 2Ds, will be increased from assem bly a t Avions M arcel D as­ 4,125 to 4,250 pounds th ru s t sa u lt in F rance. Custom er deliv­ each, while the F alcon’s m axi­ eries of th e im proved models are mum take-off gross w eight will scheduled to s ta rt in Ju n e of be increased an additional 900 th is year. More th a n 120 F an J e t F a l­ pounds, from 26,400 to 27,300 cons are flying worldwide today. pounds. Jam es B. Taylor, P an Am vice- Of th is num ber, 89 are opera­ president-B usiness Je ts D ivi­ tional in th e U nited S tates and sion, said, “These new im prove­ Canada. O ther Falcons are fly­ m ents are one p a rt of our con­ ing in Europe, A frica and A us­ tin u in g product advancem ent tra lia w ith governm ent and p ri­ program . We started w ith the vate or in d u strial operators. F alcon sales in 1967 w ere new est of th e business je ts and we will keep im proving the about one-third of the w orld­ Falcon as new technology ap­ wide to tal m arket fo r business je t a irc ra ft, according to latest pears in aviation.” Mr. T aylor said th e new mod­ in d u stry statistics.