Miami Hurricane, November 17, 1978

              icanes to Face San Die in Homecoming Game
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Volume 54, Number 24
urricane
Friday, November 17, 1978
Phone 2&U4401
Graphics Students Push
Distinctive UM Logo
By BILL KACZARABA and
HARRY H. RIMM
•« Ik* Humean, staff
A group of UM graphics students, who spent their summer designing a new logo and signage system for the University, are encountering difficulties in trying to
Set the administration to approve and egin Implementation of the logo. According to Peter Zorn, Chairman of the UM Graphics Department, the change over could be implimented gradually at a minimal cost to the University.
The student's work was part of a special workshop entitled “Design for the Urban Environment” offered through the UM School of Continuing Studies. After almost 1500 designs, they developed a logo (pictured in orange) tor the University that they hope will become synonymous with the UM.
Whether the University adopts the new image or not, the logo will be seen on many of the directional signs that
Zorn and hl6 students have designed for the University as part of a campus improvement program.
Butch Levin, special assistant to Vice President Dr. John Green, has been working with Zorn and his students and is In the process of obtaining bids for construction of the new signage system.
“The problem is that right now this university doesn’t really have a unified logo,” Zorn explained. "The (orange and green) *U' Is used in so many different ways that nobody really knows which way Is correct. When the ‘IT is used alone, it could symbolize any University in the country.”
According to Zorn, who guided the students through the workshop, the proposed new logo is an orange tri-form design using three “M” forms moving outward symbolizing the integration of the school and the community. The white space forms three arrows pointing inward which symbolizes the stregnthen-ing of the school.
“I don’t expect many people to see all of that. To some, the emblem may be three palm trees, to others it could be the sun's rays. It doesn't really matter what people see in It. WHat does matter is that it will be readily recognizable as a consistent image for the University of Miami.”
The whole project is to “give this University a recognizable emblem. Something that when people see it they will Immediately say, ‘That's the University of Miami,' ” Zorn said.
“It’s been used as a “U” by itself, with an ‘M’ to the right of it, with the word Miami below it, and it's not used on the letterhead of the University at all.
“It appears to be primarily used as the emblem of the athletic department and the problem with it is that when the "U” is used alone, it could symbolize any university in the country.
to use the ‘M’ and the *M' should be the
distinctive letter.
“A logo may not seem that important to many people, but major companies take letterhead and envelope designs into account when they receive a letter or recommendation for employment. Conscious or not, it does make a difference."
“The new tri-form emblem uses much symbolism in its design, but more importantly, Zorn feels it simply has "aesthetic appeal."
“We’re trying to give this school a solid identity. People don’t say they go to Harvard University or Yale University, they say they go to Harvard or Yale.
“This is the only four-year University in Miami and we re hoping that we can get everyone to start saying, ‘I go to Miami' and having everyone know what they mean."
"We hope the emblem promotes this
University, not Just any ‘U\ " Zorn concluded.
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Pi kappa Alpha's Float Saluted LHV1 Alumnus Jerry Herman Who Wrote the Musical “Hello Dolly*’
....one of the many floats in the largest Homecoming parade in the United States.
By MICHAEL J. WEBER
Assistant News Editor
Over 200 units were entered in Wednesday's Homecoming Parade, making this the biggest parade by far in the University of Miami's history.
The parade, which is the largest of it's kind, and the third largest parade over-all in the country, delighted the estimated 4,000 people who lined the streets of down-town Coral Gables to watch it.
“I think it's just marvelous,” said Anna Pullens, an eight year resident of the Gables. “Just to think of all the time and work that went into making this parade happen, and of all the people who get to enjoy it gives me a good feeling inside.”
Even the brief but heavy rains that fell on the parade in the early going couldn’t dismiss the “good Feeling" that was in the air.
The theme of this year’s Homecoming Parade was "Famous Alumni and Their Achievments.” Campus organizations seemed to have little trouble in finding suitable subjects for their floats.
Jerry Herman, Tony Award winner for the smash Broadway hit. Hello Dolly, was honored in no less than three floats. Pi Kappa Alpha’s float centered around a scene from Hello Dolly, Phi Delta Theta depicted the logos from several Herman hits, including Mame and Milk and Honey, in their float, and Zeta Beta Tau honored Herman (a ZBT alumnus, by the way), along with UM baseball coach Stan Bert man. and game show wizard Chuck Barris.
Some of the other eye-catching floats were Delta Delta Delta's tribute to Tina Louise (Ginger of Gilli-gan’s Island fame), the smoke breathing dragon that the 1968 Complex constructed in honor of Grace Slick, and the Alpha Epsilon
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I Don't Give A *4#%! Who's Fault It Is
......I just want to he able to wash and dry my Sasoons time. Wash A Dry was preparing a bid for a three year
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By MICHAEL J. WEBER
Assistant Maws Editar
Wash A Dry Inc. has blamed “ ... a rapid series of schemes and artifices" on the part of the UM Business Office for the removal of the on-campus washing machines and dryers on Nov. 4. but a spokesman from the Business Department has labeled the allegations “Hogwash ”
In a recent statement to the Hurricane, Wash A Dry has stated that it used every means at its disposal to maintain a proper business relationship with the University.
“In recent times, the level of abuse and vandalism to the equipment (washers and dryers) had reached such proportions that we elected to place a mechanic solely at the campus on a full-time basis to handle the maintenance. This is a completely unprecendented measure in our industry."
“In recent months, all of our efforts were met with incessant barrages of communications ... demanding greater performance than was feasible ...” stated the report.
Philip Davis, Assistant Director of Auxiliary Services, and directly in charge of handling the University's end of the laundry equipment concession, called the report a “hysterical distortion” of the truth.
“Vandalism has been no worse this year than in any other,” said Davis. “Almost all of the failures in the machines can be attributed to a lack of maintenance on the part of Wash A Dry, or to the worn out machines that they were using."
Wash A Dry also denied the statement made by Davis that when bidding was opened to other suppliers for the concession. Wash A Dry refused to submit a new bid. All bids were to be submitted by Nov. 15 and the winner was to be announced on Dec. 1.
Wash A Dry contends that they were informed on Oct. 18 that they were to remove their machines by Jan. 1, 1979, and that on Nov. 3, they were informed that the bid had gone to another company. Wash Bowl Inc. At this
Pi float that brought to life former UM football greats, Chuck Foreman, George Myra and Ted Hendricks. .
As usual, UM president Henry King Stanford officially began the
Continuad on Pago 12
University of Miami vs. Wash and Dry: Who's Scheming and Who's Distorting?
contract with the University. When they discovered that UM had awarded the contract to another company, they decided to remove their machines from the campus.
“It is obvious from this that the entire matter was pre-determined and arranged to remove Wash A Dry Inc. and install another compa-
ContmiMd on Pogs 2
Arthur Taylor Speaks Today
By HARRY H. RIMM
Managing Editor
Discussing the future of communications, former CBS President Arthur Taylor will speak at 2 p.m. today at Beaumont Cinema.
“He’s one of the most concerned and sophisticated people I know,” said communications professor Frazer White, who Taylor was partly responsible for bringing him here to speak at the Beaumont.
Taylor's interests are not limited to communications, with his business activities including everything from broadcasting, to publishing, and a number of consumer oriented businesses.
Mr. Taylor is currently engaged in a wide variety of domestic and international business and consulting activities. He is also President on Invest-in-America National Council, Inc.
As CBS's youngest president, Taylor was early proponent of the family viewing concept as a step towards the reduction of violence and other offensive material in television programming.
Suprisingly enough, he predicted a reduction in the number of viewers watching network television due to the fact that the networks are not giving the public the kind of television fare it wishes to watch.
Taylor Is well know in the field of international finance and foriegn affairs, and has dealt with most of the world's leaders at one time.
As a consultant to the Rockefeller Foundation, he has done extensive work in the field of mid-east politics.
According to White, Taylor is looking forward to entertaining any questions students may have concerning his work and the future of communications in America and around the world
Freshmen will start tomorrow's Homecoming Game
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More Homecoming Parade Photos..........
8ut»fme Quesflons Virginity........
FMm Past Continues - E n	tfwn0ot......
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Previews Tomorrow's Game........
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Page 3
Parade Lauds UM Alumni