Miami Hurricane, November 14, 2013

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The Miami Vol. 92, Issue 21 | Nov. 14 - Nov. 17, 2013 . HURRICANE STUDENT NEWSPAPER OF THE UNIVERSITY OF MIAMI IN CORAL GABLES, FLORIDA, SINCE 1929
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PRIME PRODUCE: Benita Lara and Johnny Martinez sell fruits and vegetables at the Well Canes Market on Wednesday.
KATIE GUEST // CONTRIBUTING PHOTOGRAPHER
Students are greeted by the familiar sights, sounds and
smells of the Well Canes Market every Wednesday.
The vibrant colors of locally grown produce, the smells of
freshly baked goods and exotic spices, and the sounds of kettle
corn popping draw countless students into vendor stalls as they
walk past the Green.
In its second season, the market has grown because of stu-dent
demand, but local businesses are a crucial ingredient to its
success. Many vendors have returned for the 2013-2014 season,
because for them, it has proven profitable.
Lamoy’s Living Foods is a stand that sells all-vegan-living
salads and dishes like curry cashews that are inspired by owner
Lamoy Andressohn, who grew up in the Caribbean. The stand
has no home location but sells at local farmers markets, including
the Well Canes Market.
Andressohn and her daughter, Stephanie, like the UM mar-ket
better than others because of how fast they are able to sell out.
“This actually is the best because it’s a shorter market,”
Stephanie said. “It’s from about 11 to 2 or 3, and we sell out in
that period of time. We have other markets that are all day and we
might not sell out, so this is one of the most profitable. Per hour,
it’s the best.”
For other vendors, such as La Provence, an artisanal French
bakery with several locations throughout Miami, this market rep-resents
“a very small portion” of profits, according to employee
Martin Bates.
“It’s a good market,” Bates said. “Above average, but not the
best, just in volume.”
While the majority of the vendors also sell at local farm-ers
markets, such as those in Pinecrest and Coconut Grove, the
UM market represents a different demographic, and it’s one that
works for many vendors.
“We came last year to try it out for one day, and we did so
well, we were like ‘we have to come back,’” Stephanie Andres-sohn
said.
The majority of college students are mainly looking for grab-and-
go items, according to Laura Sutton of Coconut Grove Farms,
a stand selling locally grown, organic tropical fruits and vegetables.
Sales increase daily
profi ts for some
BY ASHLEY MARTINEZ
ASSISTANT EDITOR
SEE MARKET, PAGE 3
FARMERS
MARKET
COLORS
CAMPUS