Miami Hurricane, February 20, 2012

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SPECIAL EVENT
The University of Miami, ranked top in stu-dent
diversity, will celebrate the 50th an-niversary
of desegregation on campus by
inviting Cornel West, a prominent Princeton
race relations professor, to speak on Tuesday.
The event is co-sponsored by the Black
Awareness Committee, which is part of the
United Black Students.
Junior Curie Villarson, the committee’s
chair, is excited to see what effect West’s words
might have on the UM community, which The
Princeton Review of U.S. Colleges and Uni-versities
has rated No. 1 in cultural diversity.
“He will show us a perspective that I am
sure can only come from an intellectual,” Vil-larson
said.
Anthropology Professor Traci Ardren is
the coordinator of the desegregation anniver-sary
planning committee. She also teaches
several courses on diversity and grew up in a
household where diversity was important.
“My parents were civil rights activists, so
when I heard about this anniversary, I knew it
was something important to commemorate,”
Ardren said.
In 1961, the university’s board of trustees
made a decision to admit students regardless
of race or color. In addition, UM embraced
diversity among the faculty by hiring Whit-tington
B. Johnson in 1970 as its first black
professor.
Guest lecturer honors UM’s
desegregation anniversary
BY ASHLEY MCBRIDE
CONTRIBUTING NEWS WRITER
Cornel West
celebrates
campus diversity
GOT HIM: Catcher Peter O’Brien shows the umpire that he held on to tag Brian O’Grady out at the plate
during the fi rst inning of Sunday’s game. O'Brien went 4-5 with two homeruns, a single and a double on
the aft ernoon.􀀗􁝒Read Ernesto Suarez’s recap of the Canes’ three wins over Rutgers on page 10.
PHOTO BRIEF
ZACH BEEKER // The Miami Hurricane
SCHOOL OF COMMUNICATION
All-nighter benefits local nonprofits
Twenty-five hours to create an ad-vertising
campaign for a local
nonprofit organization? Challenge
accepted.
Last Friday, 100 student volunteers
pulled all-nighters during the School of
Communication’s PhilADthropy, dur-ing
which participants developed brand
identities, promotional materials and
multimedia presentations for 16 South
Florida nonprofits.
The event started Friday at 11 a.m.
and the final products of the day were
presented around noon on Saturday.
This year’s nonprofits included
several organizations that dedicate
themselves to certain causes, such
as funding cancer research or raising
money for marine veterans’ families.
The executive board members of
Ad Group, a UM student organization,
selected the nonprofits that would be in-cluded
in the event.
Advertising Professor Meryl Blau
said that if the nonprofits interested the
executive board, then the student vol-unteers
should be interested as well.
Compared to last year’s 11 appli-cants,
the third annual PhilADthropy
attracted 98 applicants for 16 available
spots.
Advertising Program Director
Alyse Lancaster said many of these or-ganizations
want marketing and adver-tising
but cannot afford it.
Blau and Lancaster served as two
of the 16 team leaders. Each of the
teams were composed of students with
various levels of advertising experi-ence.
Each group had at least one or
two copywriters, designers and account
managers.
No. 13 Hurricanes sweep Rutgers
SEE DIVERSITY, PAGE 4
SEE ADS, PAGE 3
Students spend 25 hours at PhilADthropy designing ad campaigns
BY ALEXANDER GONZALEZ
ASSISTANT EDITOR
FAMED FLAUTIST
AWARD-WINNING MUSICIAN
PERFORMS WITH FROST CONCERT
JAZZ BAND PAGE 8
CANES ATOP ACC
WOMEN’S BASKETBALL TEAM BEATS
FSU; MEIER WINS 200TH PAGE 9
Vol. 90, Issue 36 | Feb. 20 - Feb. 22, 2012 THE MIAMI HURRICANE
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