Miami Hurricane, September 01, 1981

              THE SUMMER'S HOTTEST MOVIES
— In Arts and Leisure, page 9
Company’s Recruiting Tactics Questioned
By JEAN CLAUDE de la FRANCE
Head News Writer
Hurricane investigative reporter Jean Claude de la France spent the summer selling books door to door in a border town called Brownsville, Texas to write an article on the Southwestern Company. The company recruits more than 5,000 college students each year to sell books on more than 500 campuses nationwide, including the University of Miami. He filed this report.
The Hard Work ethic, the motivation and striving for betterment: It could have been a training ground for the French Foreign Legion.
The money, adventure and travel pitch sounds like a typical “Uncle Sam Wants You" ad.
“Should your article be in any way negative, we will turn in your records to the Miami Prosecuting Attorney and charge you with attempted fraud." The phone conversation in the pitch darkness of a foggy Georgia midnight could have been with a Capo Regime of la Cosa Nostra
Welcome to the Southwestern Publishing Company, subsidiary of Times/Mirror.
Meet Sales Manager Tom Boyd, Organization/Student Manager Jorge Bustamante. Vice-President Robert O’Reilley. Welcome to Corporate America
THE ASSIGNMENT
"There is a company on campus recruiting students to sell books over the summer. They have put up posters promising a minimum of $1,000 a month for part-time work.
“I want you to find out as much about the program as possible," Hurricane Editorials Editor Howard Burns said.
This assignment, given in March in the offices of the Miami Hurricane, triggered an investigation into the activities of Southwestern from Miami to the Mexican border and culminated in a long distance call and a legal threat August 15.

Volume 58, No.2.....................Tuesday, September 1, 1981.....................Phone 284-4401
UNIVERSITY BF MIAMI
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SEP 8 1981
HIGH PRESSURE TACTICS
UM’s Career Planning and Placement (CPP) office received inquiries and complaints about the company, according to Thomas Sheeder. director of CPP
"Students were calling us complaining that these people were using high pressure tactics on them," said Sheeder.
“They were saying that these guys would get them into a room and try to get them to sign contracts."
According to University policies, any outsider recruiting on campus must clear it with the appropriate work program on campus.
Southwestern had not registered with any of UM’s career programs. Sheeder said that when he called Southwestern he was told that all of the people doing the recruiting were UM students, not employees of the Southwestern Company.
Bui testimonies from students who were recruited showed that this was not always true.
UM Junior Rich Duva, who also recruited at the University, said that he and Bustamante "recruited throughout the school year" on campus. He also admitted that “Tom Boyd came down to help us about six times."
Boyd, who conducted several meetings here on campus, is a University of Florida alumnus with his offices within the headquarters of the company in Nashville.
Bustamante sought the sponsorship of the student employment office, but was denied by Director Emilio Garcia.
"There had been some problems with the company before," Garcia
said.
When Bustamante sought to use the offices of the Career Planning office he was turned down, Sheeder said, for the same reason.
Associate Director of Residence Halls Robert Redick issued an order to prevent him from using the Residence Halls facilities.
Then Bustamante met with Sheeder and Garcia.
According to Sheeder, Bustamante claimed to be or to have been a UM student. School records show that the last Jorge Bustamante to go to school here attended from 1969 to 1971. This Bustamante, 25 years old. would have had to have been admitted at the age of 13.
At the time, according to Garcia, Bustamante was told that his recruiting tactics were not going to be tolerated on campus and was discouraged from further actvities here.
Students hold different opinions of Southwestern recruiter’s tactics.
Sid Savitz, senior and editor of The Ibis yearbook, was a sophomore when he met with three Southwestern recruiters in the ’68 complex lounge. He was not hired.
According to Savitz, one of the three, a portly man "much too old to be a student,” chastised him afterwards.
"He tore me to shreds," Savitz said. “He told me I did not have any confidence in myself because I could not look him straight in the eye . . . I could not look him straight in the eye because his eyes kept crossing."
Vinny Barretta was recruited by Tom Boyd. He got the job, then changed his mind. He said he began to get suspiscious when Boyd made everything sound “like peaches and roses.”
He said Boyd made it sound like "there were thousands of applicants and only 15 would be chosen.”
Also, when Boyd asked him, “Can you look me straight in the eye and shake on this?" he knew something was wrong and refused the job.
SEE page 2/Books
Tht* Registration Bines: Students (gliene In
Miami Hurricanc/STl ' HAVER
Registration Gets Mixed Reaction
By JEREMY M. LANG
Head News Writer
This semester's registration drew mixed reactions because, for the first time, the registration was held entirely in the Student Union instead ot.Wi* R*eh>«r Library	V
Last semester, registration check and pricing was held in the Student Union, while selection of course coupons remained in the library. This fall, course coupon selection was held in the Student Union's Flamingo Ballroom, thus completing the move.
Though it is too early to tell what specific effects the move had, the Undergraduate Student Body Government (USBG) was reportedly upset. Speaker Of the Senate Armando Rodriguez said he would not comment for the time being. USBG Senate meetings were delayed by the registration.
Students will be able to air their feelings in a survey soon to be available at a table in the Student Union Breezeway. Meanwhile, a team of faculty, students and administration has been formed to evaluate how the new registration went. Their report is due October 1, when it will be sent to Vice President of Student Affairs William Butler, who authorized the move.
Butler could not be reached through Monday.
Associate Dean of Students Maureen Short said that all student orientation programs were bumped from their rooms in the Union to new locations, and an entirely uew
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The library has been dropped for registration purposes because of a lack of space. The Engineering and Architecture library, formerly housed in a	facility,
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I do not agree with the philosophy of having it (registration) in the Student Union ... it is a student life facility, an outlet for students to get away
-Jeff Zirulnick, assistant director of Student Activities
The Union is, in my estimation, the only place that has enough areas to get the ]ob done in a central location . .
-Sidney Weisburd, registrar
" Attendance was way below our expectations, but I don't know if it was because they couldn't find the rooms or because of the rain," Short said.
“ It was a late summer decision to move," said Rick Artman, Assistant to Butler and University Ombudsman."There were a lot of last minute decisions. It was just unfor-
"We now have the security to stop those books from disappearing, we have the space and a stronger staff," said Library Director Frank Rodgers. "Registration is like an orphan. It was a disruption of the library, which no longer has the open space it used to have."
Registrar Sidney Weisburd had no problem with the new location.
“You’ve got to be flexible in this
world," Weisburd said. "The Union is, in my estimation, the only place that has enough areas to get the job done in a central location.”
Jeff Zirulnick, assistant director of Student Activities, had mixed feeling«.	...	.
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that they provided a facility." Zirulnick said. "I do not agree with the philosophy of having it in the Student Union. The philisophlcal outlook I have is that it is a student life facility, an outlet for students to get away from involvement in their daily lives. They did not have access to it when they wanted it, so perhaps they would not come back when it was available."
Zirulnick said, however, that there has been no decrease in room reservations. In fact, he said, the only event which may have been hurt by the move was the Student Activities Fair, which had to be moved to the Rathskeller. "It went well," Zirulnick said. " but we had limited space, and limited attendance."
Artman said that students expected too much from the moving of registration from the library to the Student Union.
" Many students expected it to be smoother," he said, “but we were in fact forced out of the library because of the space problem."
Diane Cook Invests In UM’s Future
By ELIZABETH BABUN
News Writer
Diane M. Cook, former graduate assistant in the School of Business Administration, was appointed treasurer of the University on Tuesday, August 18. Her predecessor, Stephen N Ashman, was named assistant for special projects to UM President Edward Thaddeus Foote II.
Cook will work with David A. Lieberman, vice president for financial affairs, in overseeing the University’s banking relations, capital financing, investments and cash management, and In supervising the bursar's and cashier's offices.
“All areas are important," said Cook. “The bulk of my daily activity will be with banking relations, investments, and cash management. Securing loans, investing the daily balances, and seeing that we get the most effective use of our money will be my job."
The 31-year-old Cook earned a bachelor's degree in business from Purdue University in Indiana, where she worked for seven years as an administrator in academic departments. After moving to Miami, she continued her studies at UM and received her MBA degree in 1979. Until her appointment last week as treasurer, Cook served as the University's associate trea-
surer and financial analyst.
"My predecessor, Steve Ashman, built a staff of highly competent, professional people," Cook said, “and 1 hope I can continue to help them develop in their careers "
According to The Miami Herald, the University has $76 million available to invest in both long- and short-term investments. Of that amount, about $70 million represents the University’s endowment.
A professional investment group, Invesco Capital Management, manages about $45 million of the endowment. The remaining $25 million in endowments are managed directly by the University. Associate Treasurer Ileana Garate will be in charge of monitoring the performance of the endowment investments.
In addition, the University has $6 million in cash from tuition payments. Cash Manager Betty Snidow will he in charge of putting these operating funds into short-term investments, such as certificates of deposit, bank reposes, and other high-grade securities.
Yet to be named is a replacement for Paul Costello, formerly responsible for the bursar's office. Costello will be working for the Department of Financial and Student Affairs.
UM has been in the black for six straight years, according to the Herald Last year. Cook said, the University earned a 23 percent return
on its Invesco-managed endowment portfolio. This year, its endowment went ahead of what the Dow Jones Index indicated.
“There is no question that the University is very sound financially now," said Cook "As each year goes by, we will grow and develop more.”
As an example. Cook cited the acquisition of $2,675,000 from the issuance of tax-exempt notes, and $17,050,000 from bonds issued through the Dade County Educational Facilities Authority. This money was used to finance the Memorial Classroom Building renovations and the acquisition of new IBM computers for the Ungar Building.
Cook hopes to reduce delinquent accounts receivable during the coming year. When a student registers at the University, he incurs a debt if the money is not paid in full.
"Students should pay their debts in UM just like they pay Master Charge," she said. "We will try to collect those debts by using letters and calls."
Cook said she is excited "by the challenges in my new position and 1 look forward to an opportunity to do something fo the University and for myself in a developmental way.
“It will probably be one of the most difficult jobs I've ever had." she added, "but it will surely be the most rewarding."
Campus Radio Station Raises Its
By JULIE FAITH COHEN
News Writer
WVUM Radio, the campus "voice" of the University of Miami, has increased its wattage and doubled its radius after a 3-year application wait with the FCC.
“The goal of any college radio station is to become bigger and better," says WVUM general manager and station engineer, Ray Vaughan.
Vaughan pointed out the main reason for the station's increase in power:"The FCC was pressured by those stations who were applying for the higher power on the FM dial to withdraw the stations with the >
weaker wattages. This opposition also argued on the grounds that a smaller wattage station cannot potentially serve the community."
Another reason for the increase, Vaughan said, was that larger stations the bigger stations — those carrying optimum wattages — could interfere with the WVUM transmission.
"They would overpower us,"he said
The Student Activity Fee Allocation Committee authorized the $20,-000 added funds to purchase the new equipment necessary under the new wattage Brenda Smith, secre-
tary of the SAFAC committee, said,"WVUM would have had to share airtime with another college station if they were not granted a wattage increase." According to Vaughan, some of the additional equipment includes "an amplifier which increases to 100 watts, a modulating monitor intended to test signals, a remote control to regulate the new equipment and a new stereo generator for better sound production."
The students can expect some positive changes to accompany WVUM's power increase. Glenn Hutton, WVUM program director, who has a seat on the executive ad-
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visory board for WVUM, explained that "we're installing assistants to support most of the staff positions. A promotion department is being formed to let people know that the University of Miami is here and to get the community involved.
Hutton speculated that the reduction in the number of staff members, from 64 to 30, will improve the quality of the personnel.
“To summarize," said Hutton, "WVUM will be more professional in regards to the operation within the station to develop a favorable community opinion of the Universi-