System sales clipper, Vol. 12, No. 3, March 1955

              Published for PAA’s Traffic Sales Service Personnel
Voi. 12, No. 3	New York, N. Y.	March, 1955
Coffee comes to London. Like Paris, Rome, Vienna and other continental cities, London now has coffee houses galore. This year's visitors will find them a pleasant, convenient addition. Above, left, two models add a pastry to their cappuccino at The Cappuccino in St. George's Street. At right, an interior shot of the popular Mocamba on the Brompton Road near Harrods.
For Travelers to London: Good News
TEA-DRINKING LONDON TURNS TO COFFEE
In tea-drinking London coffee is now all the rage. During the past year or so, in a city in which even Englishmen complained that it was impossible to get a good cup of coffee, over 7 00 smartly decorated coffee-houses serving Italian “espresso" and other kinds of coffee have opened up. And all of them are doing a land-office business.
Part of their appeal for Londoners and for travelers alike — besides the good-
quality coffee—is that they stay open late, till midnight and after. Heretofore, since London “pubs” and bars close about 10:30 p.m., locals and visitors who didn’t belong to exclusive clubs had nowhere to go after the movies or theatre. Now they crowd into coffeehouses where they can get a variety of sandwiches, pastries and even a meal if they wish.
Pubs Affected
The new fad is so popular that it has even shaken the complacency of the traditional pubs. A few of them have already installed espresso machines of their own—and these have found that serving coffee helps rather than hinders the sale of the traditional pints of “bitter,” ale and lager.
Even the “provinces” are beginning to feel the effect. Down in Bournemouth a coffee-house has already opened and other British holiday centers have plans for them—including Oxford, t
The coffee-houses, so far, have been started by amateurs. The wife of a one-armed Polish flier missed her continental coffee in tea-drinking London and convinced her husband to start one in Park Lane. Soon an interior decorator started another two doors down the street. In between was a French milliner—and the stream of people going in the coffee-houses to right and left convinced her to give up hats and
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go into coffee. Now all three are crowded.
Chic & Traditional
Decoration in the coffee-houses varies from traditional panelling to the ultra modern. One of the chic ones is El Cubano, on the Brompton Road near the famous store, Harrods. It is in the Mexican style: adobe walls, colored tables, a red-beaked toucan in a cage. El Cubano serves everything from enchilladas to borscht.
Along the street, across from Harrods, is another run by the same management: the Mocamba. Mocamba has been described as a mixture of South Sea and Mediterranean motifs. Nearby is the Jamaica Coffee House, somewhat
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NEW STEWARDESSES WILL SPEAK JAPANESE
PAD is now hiring Japanese-speaking girls as stewardesses for the West Coast Tokyo flights.
In all, twenty girls will be hired under the new plan. Six have already been selected in San Francisco; six are being selected in Honolulu now; and the remainder will be found in Los Angeles later on.
The new stewardesses, besides being U. S. citizens and being able to pass the usual stewardess tests, must be able to speak, read and write Japanese and English fluently.
"Clipper” Trade-Mark, Reg. U.S. Pat. Off.
Visa News
BERMUDA-U. S. TRAVEL EASED; CARIBBEAN NEXT?
Travel news was made recently when top U. S. Immigration Service executives flew to Bermuda.
Their mission: to eliminate longstanding non-immigrant visa requirements for Bermuda citizens and British subjects residing in Bermuda on travel to the U. S. This waiver of usual requirements became effective February 1.
Over in System Facilitation Supt. John Paine’s office they hope that the Bermuda arrangment will lead the way for similar undertakings in the Caribbean, particularly Nassau and Cuba.
The Bermuda deal, which actually puts Bermudians and British residents there on the same footing as Canadians and British residents of Canada, is the best news of the year, says Will Rand, Bermuda DT/SM. Rand hoped, at the time, that pre-examination of baggage for U. S.-bound traffic would also be established—and it will be, as soon as arrangements can be made.
There is a certain amount of baggage pre-examination in Cuba now and soon it will be extended to Mexico.
WGBS, WPTZ Added
“MEET THE PRESS”
NOW TIGHTER PACKAGE
In the world of TV there are “tight packages” and “loose packages.” PAA’s program, “Meet the Press” is a tight package and it’s tighter this year than it was last.
What does all this mean? It means, says System Advertising Manager Murray Barnes, that the “Meet the Press” coverage has been brought closer and closer to an ideal coverage of PAA’s prime markets in the U. S. It means that a number of stations that PAA had to buy under the original deal, but didn’t particularly want, have been eliminated; and that some that it did want but could not get have been added.
The new stations are WGBS, a UHF
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