System sales clipper, Vol. 13, No. 5, May 1956

              Published for PAA’s Traffic Sales & Service Personnel
Vol. 13, No. 5	New York, N. Y.	May, 1956
OUTRIGGER CANOES AND SURFBOARDS are getting stiff competition from fins, snorkels, aqua lungs and all the paraphernalia of underwater exploration in Hawaii these days. Robin Kinkead, PAD pubrel's Old Man of the Undersea, brings us up to date on Hawaii's latest attraction with facts and figures for everyone from “the merest body dunker to the real gone spearfisherman," i.e. Kinkead.
Skin Diving, Spear fishing Revived
HAWAII DEEP IN UNDERSEA SPORTS
The old Hawaiian sport of skin diving is coming into its own again along the reefs of Waikiki and the beaches of Maui and neighbor islands down in Hawaii.
This time it is for visitors. The pastime has become so popular on the mainland that Hawaiian hotels, surf clubs, and charter boat operators are streamlining their facilities to offer specialized skin diving service to visitors who come crying for vistas of tropical fish and fire-colored coral.
ANY TYPE
They are ready to handle any type, from the paddler who merely wants to sightsee in shallow water, to the real gone spearfisherman eager to explore deep waters over coral reefs with Aqua Lungs.
Skin diving in the old Hawaiian style was something for the expert swimmer alone. Development of swim fins, face plates and snorkels in the last 10 years has brought the hobby within reach of the merest body dunker.
A year ago snorkel swimming and skin diving down in the Islands was a matter for the tourist to arrange for himself. Now it’s being put on an organized basis like surfboard riding, outrigger canoe trips, and deep sea fishing.
Subsea Scenery
Skin diving adds a new dimension to the beauties of the Paradise Isles. In addition to coco palm fronds waving against a deep blue sky, the mossy green slopes of volcanic mountains, the flaming hibiscus and plumeria, you now have the underwater world of antler
Continued, on Page 7
CARGO, PASSENGER SALES UP IN PAD, U. S., AD
In the statistical picture of the first quarter of this year several things stand out.
First, the overall System increase over 1955 is just about on quota. In the Divisions, cargo sales are way up in PAD, passenger sales way up in AD. In the U. S. Sales organization cargo, again, is doing very well.
It is the Orient stations that are accounting for most of the rise in cargo sales in PAD (see Clipper Cargo News, p. 6). In the U. S. cargo sales increases are most pronounced in Chicago, New York, New Orleans, Pittsburgh, San Francisco, Toronto, Washington, Dallas and Buffalo. Much of the increase, says Ed Hudak, Cargo Sales Mgr.—U. S., is due to CAF (cost analysis form) selling and more competitive rates in LAD.
In AD, passenger sales are way up in London, Berlin, Paris, Frankfurt, Karachi, Istanbul and Dhahran. The Middle
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''Clipper” Trade-Mark, Reg. U.S. Pat. Off.
$100 Off Paris Trip
LOWER FARES, THREE CLASSES OF SERVICE
New York, May 3—PAA today proposed fares 15 to 20 per cent below present tourist tariffs, 40 to 50 per cent below present first class fares.
In announcing the new low-fare program to the press, Juan T. Trippe, PAA President, said that PAA studies show "that the number of Americans traveling abroad by air would increase 50 per cent soon after the new low-fare service becomes available.... (It) will put over-ocean air travel within the financial reach of 45,000,000 Americans who now cannot afford foreign travel at present tariffs."
The new low-fare program, which will be presented to the IATA traffic conference at Cannes on May 29 by Willis G. Lipscomb, Vice President Traffic & Sales, would cut $100 from the cost of a present tourist round-trip NY/Paris flight and reduce the cost of flights to all other points in the PAA System in a similar manner.
PAA's proposed fare structure envisions three classes of service: first class, cabin and tourist. Cabin would represent present-day tourist service. The new low-cost tourist service would have higher densities (seats 34 inches apart); no liquor service or meals (coffee, milk, sandwiches and fruits at passenger expense).
Granted approval by all governments concerned the new fares probably could not become effective before April, 1957. But PAA is planning low-fare service between the U. S. and Puerto Rico, where the CAB has sole jurisdiction.
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