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TRAFFIC AND SALES DEPARTMENT
VOL. 3, NO. 21
NEW YORK 17, N. Y.
AUGUST 1949
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SHAW AND ROSE—Last year George Bernard Shaw wrote copy for a PAA ad describing the beauty of Ireland. Billy Rose’s RTW junket this year provided him interesting column material many of which mentioned PAA.
$2,000 in Prizes Awarded SJU
Personnel in LAD Sales Contest
Prizes valued at more than $2,000 were awarded on August 10 to SJU employes of PAA who scored outstanding records in a monthlong sales contest which ended July 31. Winners were honored in the Governor’s Room of the Condado Beach Hotel.
Prizes were presented by Frank H. Sheldon, LAD Assistant Division Sales Manager.
The contest was part of an incentive program designed to help local PAA personnel provide better service in assisting passengers, arranging their reservations and handling their baggage. All of PAA’s employes in SJU—from ramp workers to sales agents—were eligible.
For the contest the employes were divided into 20 teams, each team headed by a sales representative and including a cross-section of all other employe grades.
Each member of the winning team received $25, with $15 going to each member of the next highest team and $10 to each member of the third team.
All members of the first three teams received an engraved cigarette lighter, and the top scorer on each of the 20 teams received a table model radio.
Members of the winning team were also PAA’s guests at a buffet supper at the San Geronimo Guest House on August 11.
Captain of the winning team was Angel A. Alvarez. Members of his team were: Jose L. Velez. Luis Irizarry, Maria Segura, Ada Garcia, Gen-aro Santiago, Rafael Rojas, Benigno Ayala, Ricarda Aruelo, Austin Carr,
Sr., Jaime Calderon, Amaury Perez,
Jose Rodriguez, Ramon Vega, Joaquin Lezcano, James Sackridge, Glicerio Santiago, Casildo Vazquez and Floyd (Continued on page 4, col. 2)
Regional Sales Managers In New York Conference
A meeting was held in New York, July 27, 28, and 29 between Vice President Willis Lipscomb, General Sales Manager John Muhlfeld, and Regional Sales Managers Herb Milley, Sam Leib, and H. W. Peterson.
Sales plans for the coming winter were discussed with staff heads from the various Traffic & Sales departments, as well as representatives from Panagra.
In addition to sales plans, Vice President Lipscomb reviewed budgetary and other administrative problems with his managers. Chief Accountant Lauri Wickeri kindly lent his assistance by having representatives from GAO in attendance to clarify a number of accounting problems.
Public Relations Director Willis Player was present to discuss questions relating to his department, and his advice was of considerable help to the Regional Managers in furthering their understanding of Public Relations work in the field.
“NAMES MAKE NEWS”
THEY'RE HARDER TO GET FOR USE IN ADVERTISING THAN YOU MIGHT THINK . . . BUT PAA GETS THEM!
By WILLIS G. LIPSCOMB, Vice President, Traffic-Sales
Glance through any paper—including this one. That’s all you need to convince you that names make the news. Names interest people. Not large, vague world events. Yet little or no use is made of this fact in airline advertising other than by Pan American.
There are reasons why this is so. Newspapers and magazines can print pictures of anybody they want to, as long as they are not connected with a libelous statement. They can take a picture in the afternoon and print it in the morning newspaper without asking any-
PAA Announces Cut
In Alaska Winter Fares
Travelers to and from Alaska on PAA will be able to save as much as twenty-five per cent of the transportation cost during the winter season, it was recently announced by Vice President Willis G. Lipscomb.
PAA filed August 29th with the C.A.B. a tariff for its Alaskan routes which will permit a saving both one way and on round trips to and from the territory amounting in several cases to more than $60.
The new tariff will reduce round trip fares between SEA and JNU from $135 to $100.80; between SEA and FBK from $234 to $169.20, and the fare between SEA nad NOM from $288 to $255.
Mr. Lipscomb said that PAA was reinstituting the Alaskan Winter Fare program because of its outstanding success in past years.
“PAA desires to provide the best and most inexpensive transportation possible for the people of the Territory of Alaska and will continue to offer this type of fare to travelers whenever and wherever possible.”
These fares will be effective from October 15 to March 15. All travel must be completed by April 15.
PAA Asks Permission
Of C.A.B. to Serve Nice
PAA has filed an application with the C.A.B., requesting permission to add Nice, France to its overseas stations. If permission is granted, PAA plans to make Nice a co-terminal with MRS in serving southern France.
Nice, business and transportation center of the French Riviera, is 101 miles east of MRS, to which PAA reopened Clipper service June 1. A certificate to operate to MRS was granted to PAA in 1939, but flying boat service to that port city was interrupted by the war.
In requesting the new terminal, PAA points out that much of the traffic handled by PAA through the MRS gateway actually originates in the Riviera and would be more conveniently served through Nice.
body’s permission.
In advertising, however, even though Mr. and Mrs. Rose and Lowell Thomas have been around the world by Clipper, it is necessary to get written permission for the use of theii names and photographs in advertising. Furthermore, since Dick Fisher and Bud Hawks of the Pacific-Alaska Division were mentioned by Mr. Rose, it was necessary also to get their written perr mission before the advertisement was put into type. And finally, since the advertisement must be submitted to the people involved—who may have different tastes and ideas—it is often necessary to change the advertisement until everyone is satisfied. Newspapers do not have to worry whether the individual likes the photograph printed of him!
Not “testimonial”
The more prominent the person, the busier he is likely to be. Details, therefore, such as those indicated above, take a great deal of time, correspondence and personal contact. This may explain why so few airlines have made use of the prominent passengers they may carry. And it should be noted that Pan American does not ask these individuals to sign typical advertising “testimonials”. The Billy Rose advertisement does not say “I like your Clip-(Continued on page 4, col. 4)
Object Description
Description
| Title | Page 1 |
| Object ID | asm0341005754 |
| Digital ID | asm03410057540001001 |
| Full Text | TRAFFIC AND SALES DEPARTMENT VOL. 3, NO. 21 NEW YORK 17, N. Y. AUGUST 1949 laeLpNb evwwBte fey Flyfe** &«* to Shoot«»»» <«n»> How Yo»i /¡aft VS5/ Pax Mi mcan SHAW AND ROSE—Last year George Bernard Shaw wrote copy for a PAA ad describing the beauty of Ireland. Billy Rose’s RTW junket this year provided him interesting column material many of which mentioned PAA. $2,000 in Prizes Awarded SJU Personnel in LAD Sales Contest Prizes valued at more than $2,000 were awarded on August 10 to SJU employes of PAA who scored outstanding records in a monthlong sales contest which ended July 31. Winners were honored in the Governor’s Room of the Condado Beach Hotel. Prizes were presented by Frank H. Sheldon, LAD Assistant Division Sales Manager. The contest was part of an incentive program designed to help local PAA personnel provide better service in assisting passengers, arranging their reservations and handling their baggage. All of PAA’s employes in SJU—from ramp workers to sales agents—were eligible. For the contest the employes were divided into 20 teams, each team headed by a sales representative and including a cross-section of all other employe grades. Each member of the winning team received $25, with $15 going to each member of the next highest team and $10 to each member of the third team. All members of the first three teams received an engraved cigarette lighter, and the top scorer on each of the 20 teams received a table model radio. Members of the winning team were also PAA’s guests at a buffet supper at the San Geronimo Guest House on August 11. Captain of the winning team was Angel A. Alvarez. Members of his team were: Jose L. Velez. Luis Irizarry, Maria Segura, Ada Garcia, Gen-aro Santiago, Rafael Rojas, Benigno Ayala, Ricarda Aruelo, Austin Carr, Sr., Jaime Calderon, Amaury Perez, Jose Rodriguez, Ramon Vega, Joaquin Lezcano, James Sackridge, Glicerio Santiago, Casildo Vazquez and Floyd (Continued on page 4, col. 2) Regional Sales Managers In New York Conference A meeting was held in New York, July 27, 28, and 29 between Vice President Willis Lipscomb, General Sales Manager John Muhlfeld, and Regional Sales Managers Herb Milley, Sam Leib, and H. W. Peterson. Sales plans for the coming winter were discussed with staff heads from the various Traffic & Sales departments, as well as representatives from Panagra. In addition to sales plans, Vice President Lipscomb reviewed budgetary and other administrative problems with his managers. Chief Accountant Lauri Wickeri kindly lent his assistance by having representatives from GAO in attendance to clarify a number of accounting problems. Public Relations Director Willis Player was present to discuss questions relating to his department, and his advice was of considerable help to the Regional Managers in furthering their understanding of Public Relations work in the field. “NAMES MAKE NEWS” THEY'RE HARDER TO GET FOR USE IN ADVERTISING THAN YOU MIGHT THINK . . . BUT PAA GETS THEM! By WILLIS G. LIPSCOMB, Vice President, Traffic-Sales Glance through any paper—including this one. That’s all you need to convince you that names make the news. Names interest people. Not large, vague world events. Yet little or no use is made of this fact in airline advertising other than by Pan American. There are reasons why this is so. Newspapers and magazines can print pictures of anybody they want to, as long as they are not connected with a libelous statement. They can take a picture in the afternoon and print it in the morning newspaper without asking any- PAA Announces Cut In Alaska Winter Fares Travelers to and from Alaska on PAA will be able to save as much as twenty-five per cent of the transportation cost during the winter season, it was recently announced by Vice President Willis G. Lipscomb. PAA filed August 29th with the C.A.B. a tariff for its Alaskan routes which will permit a saving both one way and on round trips to and from the territory amounting in several cases to more than $60. The new tariff will reduce round trip fares between SEA and JNU from $135 to $100.80; between SEA and FBK from $234 to $169.20, and the fare between SEA nad NOM from $288 to $255. Mr. Lipscomb said that PAA was reinstituting the Alaskan Winter Fare program because of its outstanding success in past years. “PAA desires to provide the best and most inexpensive transportation possible for the people of the Territory of Alaska and will continue to offer this type of fare to travelers whenever and wherever possible.” These fares will be effective from October 15 to March 15. All travel must be completed by April 15. PAA Asks Permission Of C.A.B. to Serve Nice PAA has filed an application with the C.A.B., requesting permission to add Nice, France to its overseas stations. If permission is granted, PAA plans to make Nice a co-terminal with MRS in serving southern France. Nice, business and transportation center of the French Riviera, is 101 miles east of MRS, to which PAA reopened Clipper service June 1. A certificate to operate to MRS was granted to PAA in 1939, but flying boat service to that port city was interrupted by the war. In requesting the new terminal, PAA points out that much of the traffic handled by PAA through the MRS gateway actually originates in the Riviera and would be more conveniently served through Nice. body’s permission. In advertising, however, even though Mr. and Mrs. Rose and Lowell Thomas have been around the world by Clipper, it is necessary to get written permission for the use of theii names and photographs in advertising. Furthermore, since Dick Fisher and Bud Hawks of the Pacific-Alaska Division were mentioned by Mr. Rose, it was necessary also to get their written perr mission before the advertisement was put into type. And finally, since the advertisement must be submitted to the people involved—who may have different tastes and ideas—it is often necessary to change the advertisement until everyone is satisfied. Newspapers do not have to worry whether the individual likes the photograph printed of him! Not “testimonial” The more prominent the person, the busier he is likely to be. Details, therefore, such as those indicated above, take a great deal of time, correspondence and personal contact. This may explain why so few airlines have made use of the prominent passengers they may carry. And it should be noted that Pan American does not ask these individuals to sign typical advertising “testimonials”. The Billy Rose advertisement does not say “I like your Clip-(Continued on page 4, col. 4) |
| Archive | asm03410057540001001.tif |
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