Sales clipper, Vol. 16, No. 5, May 1958

              PUBLISHED FOR PAA'S TRAFFIC, SALES & SERVICE PERSONNEL
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Revenues Reach Peak; Expenses Up
Operating- revenues of Pan American World Airways reached an all-time high in 1957 of $312,700,000, the company disclosed in its 30th annual report.
Passenger revenues amounted to $237,700,-000 and cargo revenues $31,268,000, both increases over 1956. Operating expenses rose by 11.7 per cent.
Net income for the year, after taxes, declined to $8,200,000, compared to $14,200,000 in 1956.
Operating revenues during 1957 were 8.2 per cent over the $289,000,000 recorded in 1956. President Trippe pointed out that 1957 was the first year in the company’s 30-year history in which no subsidy was included in operating revenues.
New $45 El Economico Fare Slated For Daily New York-San Juan Service
Pan Am has filed a one-way thrift fare of $45 effective May 22, 1958 between New York and Puerto Rico. Daily service will be offered.
Flights will leave San Juan daily at 2330 and 1530 and at 0900 Friday, Saturday, and Sunday. Flights will leave Idlewild daily at 0830 and 2359, and at 1630 on Friday, Saturday, and Sunday.
The new fare will be promoted as “El Economico” service and will supplant the present $52.50 Thrift Fare between San Juan and New York.
Tourist service will continue to be offered on through flights and dual configurations between these two points.
“It was on this same New
York-San Juan run in 1948 that Pan American introduced the tourist-fare concept to overseas air travel,” said Willis G. Lipscomb, Vice President, Traffic/-Sales, in making the new low-fare application announcement.
In June of 1956 Pan American put in its present “Thrift” fare of $52.50.
Present first class and tourist fares on this route are $105 and $67.60 respectively.
Pan Am’s traffic on the New York-San Juan route climbed from a total of 31,841 passengers in 1948, when the tourist fare was introduced, to 222,869 in 1955, the year preceding the introduction of the $52.50 “Thrift” fare. Last year it reached 276,248.
E. A. Emmons, Chief Flight Service Supervisor, AD; Cecil W. Moore, Assistant to the Vice President, Traffic/Sales; James Montgomery, Director-Sales Development; Klein Mitchell, Pan Am Representative at Boeing; Harold Laird, Manager-Sales Promotion; Chuck Stevens, Dickie-Raymond; Joe Fessio, Sales Manager, PAD; John Ogilvie, U. S. Sales Manager; Herb Milley, PAD Traffic/Sales Manager; and Murray Barnes, Director-Advertising. See other photo and stories about Jet training on Page 8.
MEET THE JET! . . . Key Pan Am Traffic/Sales personnel get acquainted with the new Boeing 707 at two-day training session. Front row, left to right: Wendell Stevens, Cargo Sales Manager; Don Withers, Reservations Supervisor, Seattle; George Politi, Manager-Reservations & Ticket Offices, U. S.; Don Collins, Supervisor of Facilitation; Charles Robb, Superintendent of Passenger Sales, AD; John Mifflin, Assistant Advertising Manager, AD; and Henry Beardsley, Passenger Sales Manager, U. S. Back row, left to right: Frank Howe, Director-Training;