Sales clipper, Vol. 21, No. 12, December 1963

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PUBLISHED FOR PAN AMERICAN S TRAFFIC SALES & SERVICE PERSONNEL
---------Worldwide Traffic Records Set---------------------------------
Pan American passenger traffic records have tumbled month after month, with new highs establishing 1963 as an all-time record year worldwide.
Anticipated year-end figures call for a total of 8,079,000,000 revenue passenger miles to have been flown in 1963, an increase of 11.2 per cent over 1962.
Final figures for October show that for the 32nd month in a row a new record was set, some 14.7 per cent ahead of the same month last year. Pan Am flew 586,949,000 revenue passenger miles in the month, bringing the 10 month total to 6,910,000,000 revenue passenger miles.
During the last two months of the year, an estimated 1,169,000,000 revenue passenger miles have been added to this figure. In October, transatlantic traffic was up 14.2 per cent and transpacific traffic showed a 23 per cent gain.
Although October has been considered part of the so-called “off season”, Pan Am carried 50,562 passengers across the Atlantic during the 31-day period.
New Monthly Feature Honors Top Stations
This month’s Sales Clipper introduces a regular new feature which spotlights those stations throughout the Pan Am System which have turned in exceptional sales performances.
The Sales Quota Honor Roll will list in each issue all offices which have exceeded passenger and cargo sales quotas for the most recent month for which reports have been compiled.
This month’s Honor Roll on page 3 lists 39 sales offices which achieved over-quota performance during October, 1963.
1964 Sales Quotas Forecast Record Revenue Gain
Pan American’s worldwide growth pattern is forecast to continue throughout 1964 with quota figures which anticipate revenues of more than $607 million during the year.
Throughout the Pan Am system, an overall advance of almost 10 per cent is predicted during 1964. The greatest gain will be in air cargo for which revenues are expected to rise 15.4 per cent. Most impressive gains will be in Atlantic cargo revenues with U.S. sales for this sector forecast to rise by 22.3 per cent and Overseas Division sales in the same area moving ahead by 25.5 per cent.
No decreases are predicted in any part of the world either in passenger or cargo sales.
Passenger sales are expected to receive a boost with an inbound surge of traffic to U.S. gateways in connection with the New York World’s Fair. Across the Pacific and in the Far East, some gains are anticipated due to travel to the Tokyo Olympic Games. Traffic figures in the South Pacific are also forecast for better than normal gains with the proposed introduction of Pan Am services to the island of Tahiti.
In 1964, Pan American's available number of seat miles and cargo ton miles are expected to reach an all-time high, rising by 16.4 per cent and 17.3 per cent respectively. Frequencies and services which have expanded steadily offer a product which is the best in the industry.
FLEET OF THE FUTURE . . . Supersonic Concorde which will span Atlantic in two and one-half hours will bear Pan American identification when it enters service in 1968. Company has ordered six of Anglo-French aircraft and an additional 15 U.S.-built supersonic transports.