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SALES QUOTA SCORE 66.4%
FOR
APRIL 1948
TRAFFIC DEPARTMENT
FORCE
VOL. I, NO. 6
NEW YORK, 17, N. Y.
JUNE 1948
CARGO SALES HIT 93.6% FOR APRIL
The combined passenger and cargo sales quota percentage for April was 66.4, according to reports received by John Muhlfeld, General Sales Manager.
The passenger sales percentage of achievement to quota hit a low for the year at 61.9 per cent. This, according to Mr. Muhlfeld, was due to several factors including the political situation in Europe. However, Mr. Muhlfeld feels this could have been remedied to some extent by greater application on some of the other routes.
Cargo continues to hold up extremely well. April figure was 93.6 per cent. And this in spite of the growing number of import and export restrictions. Cargo sales are to to be congratulated for their continued good showing Mr. Muhlfeld said.
Mr. Muhlfeld noted that quota figures from this date will be shown combining both passenger and cargo sales.
Convair-240s To Aid LAD Sales
A new-type PAA Clipper, the Convair-240, is flying PAA’s Latin American routes. Revolutionary in both design and performance, the Clipper is the first commercial trans-
PAA Films—A Top Sales Televised on Nation-Wide Scale
The newest and most up-to-date television station, WPIX of the New York Daily News, had a PAA film as part of their program within a few hours after the station’s initial opening. L. to R: Robert L. Coe, Station Mgr. WPIX, John Muhlfeld, PAA General Sales Mgr., Herb Milley, ERS Mgr., B. O. Sullivan, Commercial Mgr. WPIX, and Frank Howe, PAA Visual
Advertising Supt.
When the New York Daily News television station WPIX opened this week Pan American Airways was represented as usual with one of the company’s films.
We checked Frank Howe, Superintendent of Visual Advertising,
CONV AIR-240
port to utilize jet exhaust propulsion and is also the first twin-engine aircraft with a pressurized cabin for high-altitude flying.
A Luxury Liner
It carries 40 passengers and a crew of four and cruises at 300 miles per hour with a top speed of 336 miles per hour at 14,000 feet. Two 2,400-horsepower Pratt and Whitney engines give the new plane a ceiling of 30,000 feet and enable it to carry a payload of 7,900 lbs. for a range of more than 800 miles.
Convair schedules in the beginning will operate MIA-HAV, and MIA-NAS. As more Convairs are delivered service will be extended to practically all points in Latin America.
This ought to bring LAD sales up. Remember—Tops in speed and tops in comfort.
to see just how we were doing on the television screen. We knew it must be pretty good since we have seen so many reports from the DSO’s recording various achieve^ ments along these lines.
Frank says we’re doing wonderfully. We have been on every television station in the country with every PAA and Panagra films. The DSM’s in areas where there are television stations have done phenomenally good jobs. (Bow, gentlemen.)
Film Library An Aid
Some DSO’s already have been putting on mixed film-live action shows. These are to be recommended. New York put one on called “What Do You Want To See?” The Bermuda film was shown and watchers were asked to send in requests for other lands they would like to see. Over 900 replies came in.
Arrangements have been made to furnish both “still” and motion film for a series of lectures by. noted author and lecturer Edward Tomlinson from DCA television station (Continued on page 4, col. 4)
"Concentration"
In the March issue, I expressed to all of you my appreciation for the fine sales performance in January. Unfortunately, the good start that teas made in 1948 has not continued. April passenger sales were only 62 per cent of quota and preliminary figures on May do not indicate much improvement.
The quota assigned you for 1948 can he attained if all hands exert a little more effort. Let’s concentrate on securing the few additional passengers each flay that spell the difference between satisfactory performance and failure.
I know that you tvill not disappoint us.
WILLIS G. LIPSCOMB Vice President Traffic & Sales
Get the Business By the Shortest Possible Route
Pan American’s World Airways System unquestionably offers a world wide coverage unequaled and unmatched by any other airline, but we must not allow our size to muscle-bind our action in “Getting the Business.”
“Getting the Business” is like winning a prize fight. To win business from your competition, you’ve got to get to the prospect first and quickly. Your timing, direction and generalship all have to be directly coordinated with speed. To do this, get your leads directly and quickly into the hands of the office that can “Get the Business.”
Proper Timing
Delays, procrastination, rerouting —all mean but one thing—you simply give competition a beautiful opening to drop one on your chin. To “Get the Business,” you’ve got to hit hard, fast and first with proper timing.
Get your business leads directly and quickly into the office which can directly close the business. Not all offices are doing this. Let’s all get together and work by the shortest route and we’ll be doing the job made possible by our great system.
"30% OFF PACKAGE"
The “30% Off” campaign requirements came rather suddenly to the Sales Promotion Department, but the Sales Promotion Manager, Ned Stone, reports that his department has risen to the occasion and is obtaining the following “30% Off Package” for you:
Broadside-type of folder for
Agents...........already delivered
Consumer folder.............July 1st
“30% Off” posterette........June 28
Small slickers......already delivered
Large slickers for use on your Class B displays,
posters, etc.....already delivered
Guatemala poster. . . already delivered Guatemala posterette already delivered
Jamaica poster......already delivered
Jamaica posterette. .already delivered
Neiv Mexico poster............July 1
“30% Off” window display. .June 28 “30% Off” counter card. . . .June 28
A new four-color Guatemala-Mexico folder (published to replace the old one and not a special “30% Off” piece) will be ready July 15th. In addition, the Sales Promotion Department is digging up all the supplemental material it can, such as a new folder on the Hotel Del Prado in Mexico, a leaflet on Cuban Hotels, etc.
Use the summer tours on LAD to bring up your sales quotas.
Object Description
Description
| Title | Page 1 |
| Object ID | asm0341005741 |
| Digital ID | asm03410057410001001 |
| Full Text | SALES QUOTA SCORE 66.4% FOR APRIL 1948 TRAFFIC DEPARTMENT FORCE VOL. I, NO. 6 NEW YORK, 17, N. Y. JUNE 1948 CARGO SALES HIT 93.6% FOR APRIL The combined passenger and cargo sales quota percentage for April was 66.4, according to reports received by John Muhlfeld, General Sales Manager. The passenger sales percentage of achievement to quota hit a low for the year at 61.9 per cent. This, according to Mr. Muhlfeld, was due to several factors including the political situation in Europe. However, Mr. Muhlfeld feels this could have been remedied to some extent by greater application on some of the other routes. Cargo continues to hold up extremely well. April figure was 93.6 per cent. And this in spite of the growing number of import and export restrictions. Cargo sales are to to be congratulated for their continued good showing Mr. Muhlfeld said. Mr. Muhlfeld noted that quota figures from this date will be shown combining both passenger and cargo sales. Convair-240s To Aid LAD Sales A new-type PAA Clipper, the Convair-240, is flying PAA’s Latin American routes. Revolutionary in both design and performance, the Clipper is the first commercial trans- PAA Films—A Top Sales Televised on Nation-Wide Scale The newest and most up-to-date television station, WPIX of the New York Daily News, had a PAA film as part of their program within a few hours after the station’s initial opening. L. to R: Robert L. Coe, Station Mgr. WPIX, John Muhlfeld, PAA General Sales Mgr., Herb Milley, ERS Mgr., B. O. Sullivan, Commercial Mgr. WPIX, and Frank Howe, PAA Visual Advertising Supt. When the New York Daily News television station WPIX opened this week Pan American Airways was represented as usual with one of the company’s films. We checked Frank Howe, Superintendent of Visual Advertising, CONV AIR-240 port to utilize jet exhaust propulsion and is also the first twin-engine aircraft with a pressurized cabin for high-altitude flying. A Luxury Liner It carries 40 passengers and a crew of four and cruises at 300 miles per hour with a top speed of 336 miles per hour at 14,000 feet. Two 2,400-horsepower Pratt and Whitney engines give the new plane a ceiling of 30,000 feet and enable it to carry a payload of 7,900 lbs. for a range of more than 800 miles. Convair schedules in the beginning will operate MIA-HAV, and MIA-NAS. As more Convairs are delivered service will be extended to practically all points in Latin America. This ought to bring LAD sales up. Remember—Tops in speed and tops in comfort. to see just how we were doing on the television screen. We knew it must be pretty good since we have seen so many reports from the DSO’s recording various achieve^ ments along these lines. Frank says we’re doing wonderfully. We have been on every television station in the country with every PAA and Panagra films. The DSM’s in areas where there are television stations have done phenomenally good jobs. (Bow, gentlemen.) Film Library An Aid Some DSO’s already have been putting on mixed film-live action shows. These are to be recommended. New York put one on called “What Do You Want To See?” The Bermuda film was shown and watchers were asked to send in requests for other lands they would like to see. Over 900 replies came in. Arrangements have been made to furnish both “still” and motion film for a series of lectures by. noted author and lecturer Edward Tomlinson from DCA television station (Continued on page 4, col. 4) "Concentration" In the March issue, I expressed to all of you my appreciation for the fine sales performance in January. Unfortunately, the good start that teas made in 1948 has not continued. April passenger sales were only 62 per cent of quota and preliminary figures on May do not indicate much improvement. The quota assigned you for 1948 can he attained if all hands exert a little more effort. Let’s concentrate on securing the few additional passengers each flay that spell the difference between satisfactory performance and failure. I know that you tvill not disappoint us. WILLIS G. LIPSCOMB Vice President Traffic & Sales Get the Business By the Shortest Possible Route Pan American’s World Airways System unquestionably offers a world wide coverage unequaled and unmatched by any other airline, but we must not allow our size to muscle-bind our action in “Getting the Business.” “Getting the Business” is like winning a prize fight. To win business from your competition, you’ve got to get to the prospect first and quickly. Your timing, direction and generalship all have to be directly coordinated with speed. To do this, get your leads directly and quickly into the hands of the office that can “Get the Business.” Proper Timing Delays, procrastination, rerouting —all mean but one thing—you simply give competition a beautiful opening to drop one on your chin. To “Get the Business,” you’ve got to hit hard, fast and first with proper timing. Get your business leads directly and quickly into the office which can directly close the business. Not all offices are doing this. Let’s all get together and work by the shortest route and we’ll be doing the job made possible by our great system. "30% OFF PACKAGE" The “30% Off” campaign requirements came rather suddenly to the Sales Promotion Department, but the Sales Promotion Manager, Ned Stone, reports that his department has risen to the occasion and is obtaining the following “30% Off Package” for you: Broadside-type of folder for Agents...........already delivered Consumer folder.............July 1st “30% Off” posterette........June 28 Small slickers......already delivered Large slickers for use on your Class B displays, posters, etc.....already delivered Guatemala poster. . . already delivered Guatemala posterette already delivered Jamaica poster......already delivered Jamaica posterette. .already delivered Neiv Mexico poster............July 1 “30% Off” window display. .June 28 “30% Off” counter card. . . .June 28 A new four-color Guatemala-Mexico folder (published to replace the old one and not a special “30% Off” piece) will be ready July 15th. In addition, the Sales Promotion Department is digging up all the supplemental material it can, such as a new folder on the Hotel Del Prado in Mexico, a leaflet on Cuban Hotels, etc. Use the summer tours on LAD to bring up your sales quotas. |
| Archive | asm03410057410001001.tif |
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