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Published for PAA’s Traffic Sales & Service Personnel
Vol. 11, No. 7 New York, N. Y. July, 1954
Captain J. A. Wilson gets a complimentary “First Flite” copy of Time from PAD stewardess Marie Baker just before he flew the first copies of Time’s domestic edition to reach readers in Hawaii. F. C. Nemuth, Los Angeles production and traffic manager for the magazine, and Herb Pierce of LAX cargo sales, look on. PAA carries about 90% of Time's Latin American edition, about 50% of the other editions that are read around the world each week.
KEEPING TIME ON TIME
PAA'S WORLD-WIDE PAPER ROUTE
The news and advertising in international editions of daily papers and weekly newsmagazines are as effective as their delivery dates—in Australia or Chile,, the Belgian Congo or India. And so the whole operation depends on airlines' schedules—very often PAA's. Here is a brief glimpse at how it works.
IN HER BELLY: TIME
One June 1, PAA’s Clipper “Romance of the Skies” took off from Los Angeles for Honolulu carrying in her belly compartment 6,000 copies of Time magazine—the first shipment of Time’s domestic edition to reach readers in the Islands.
This was only the most recent event in a long association between Time and PAA. LAD Clippers have been carrying about 90% of Time International’s Latin American edition ever since the first copies were flown down in 1941. Taking all the International editions of the newsmagazine together, a little over half of their readers get their copies out of PAA Clippers.
RTW Each Week
A good indicator of the effectiveness of air delivery is complaints. The printing day for Time International editions, in most cases, is Wednesday. The issue date is Monday. Between the two, deliveries must be made, preferably by Friday, to 100 countries around
the world. Yet Time studies show that the percentage of complaints about delivery are no higher for its International editions than for its domestic “book.”
Time’s Far East edition is printed in Tokyo and flown to 22 destinations— from Korea to Australia, Afghanistan to New Guinea. The Atlantic edition, produced in Paris, goes partly air, partly surface to 44 countries.
So closely are these editions geared to air delivery that the plants in Havana, Tokyo and Paris have to gear their production to airline schedules. And our effect reaches further back still: film negatives from which the printing plates are made are also flown to these plants.
"So Much Like Home . .
Americans, at home, are used to the thump of the rolled up paper tossed by newsboys at doors in the early morning. Around the world the first thump of the Clippers on runways signal a communications revolution that delivers the
Continued on Page 2
“Clipper” Trade-Mark, Reg. U. S. Pat. Off.
TV AND YOU
PAA Sets Up New Radio-TV Desk
It just happened that about the time the Army-McCarthy hearings were proving all over again the sharp and powei’ful impact of television, PAA set up a TV and Radio Desk—which is manned by J. Michael Krupnick, officially titled Supt. of Television and Radio Tie-ins, in Sales Promotion Manager Hal Laird’s office.
Mr. Krupnick, who has a complex background as a writer and producer in radio and TV, has been doing this work in connection with System Public Relations for some time.
Willis G. Lipscomb, Vice President Traffic & Sales, in setting up the radio-TV desk, had in mind the focusing and organization of PAA’s tie-in efforts in these two mediums. The tie-ins vary from strict public relations efforts— like bringing British track star Roger Bannister over from England—to out and out sales promotion. And they can originate anywhere in the U.S.—not just in New York.
One of the staple duties of the new desk is to carry on and expand PAA’s very successful use on TV of its “Wings to . . .” travel films. Sixteen of these films have been cut to the thirteen-and-a-half and twenty-seven-and-a-half minute lengths most suitable for TV use. Florence Mouckley, working under Mr. Krupnick, is Supervisor of Film Distribution.
After that, the radio-TV desk is concerned with getting PAA’s services presented in words and/or pictures on stations across the country.
Your Part
U.S. based PAA personnel can play a big part in getting better representation for PAA in these mediums. In setting up the new desk, Mr. Lipscomb said: “The continuing cooperation of
Continued on Page 2
fVS0344, AecZs&YT3% FôlcLsr^O
1
Object Description
Description
| Title | Page 1 |
| Object ID | asm0341005791 |
| Digital ID | asm03410057910001001 |
| Full Text | Published for PAA’s Traffic Sales & Service Personnel Vol. 11, No. 7 New York, N. Y. July, 1954 Captain J. A. Wilson gets a complimentary “First Flite” copy of Time from PAD stewardess Marie Baker just before he flew the first copies of Time’s domestic edition to reach readers in Hawaii. F. C. Nemuth, Los Angeles production and traffic manager for the magazine, and Herb Pierce of LAX cargo sales, look on. PAA carries about 90% of Time's Latin American edition, about 50% of the other editions that are read around the world each week. KEEPING TIME ON TIME PAA'S WORLD-WIDE PAPER ROUTE The news and advertising in international editions of daily papers and weekly newsmagazines are as effective as their delivery dates—in Australia or Chile,, the Belgian Congo or India. And so the whole operation depends on airlines' schedules—very often PAA's. Here is a brief glimpse at how it works. IN HER BELLY: TIME One June 1, PAA’s Clipper “Romance of the Skies” took off from Los Angeles for Honolulu carrying in her belly compartment 6,000 copies of Time magazine—the first shipment of Time’s domestic edition to reach readers in the Islands. This was only the most recent event in a long association between Time and PAA. LAD Clippers have been carrying about 90% of Time International’s Latin American edition ever since the first copies were flown down in 1941. Taking all the International editions of the newsmagazine together, a little over half of their readers get their copies out of PAA Clippers. RTW Each Week A good indicator of the effectiveness of air delivery is complaints. The printing day for Time International editions, in most cases, is Wednesday. The issue date is Monday. Between the two, deliveries must be made, preferably by Friday, to 100 countries around the world. Yet Time studies show that the percentage of complaints about delivery are no higher for its International editions than for its domestic “book.” Time’s Far East edition is printed in Tokyo and flown to 22 destinations— from Korea to Australia, Afghanistan to New Guinea. The Atlantic edition, produced in Paris, goes partly air, partly surface to 44 countries. So closely are these editions geared to air delivery that the plants in Havana, Tokyo and Paris have to gear their production to airline schedules. And our effect reaches further back still: film negatives from which the printing plates are made are also flown to these plants. "So Much Like Home . . Americans, at home, are used to the thump of the rolled up paper tossed by newsboys at doors in the early morning. Around the world the first thump of the Clippers on runways signal a communications revolution that delivers the Continued on Page 2 “Clipper” Trade-Mark, Reg. U. S. Pat. Off. TV AND YOU PAA Sets Up New Radio-TV Desk It just happened that about the time the Army-McCarthy hearings were proving all over again the sharp and powei’ful impact of television, PAA set up a TV and Radio Desk—which is manned by J. Michael Krupnick, officially titled Supt. of Television and Radio Tie-ins, in Sales Promotion Manager Hal Laird’s office. Mr. Krupnick, who has a complex background as a writer and producer in radio and TV, has been doing this work in connection with System Public Relations for some time. Willis G. Lipscomb, Vice President Traffic & Sales, in setting up the radio-TV desk, had in mind the focusing and organization of PAA’s tie-in efforts in these two mediums. The tie-ins vary from strict public relations efforts— like bringing British track star Roger Bannister over from England—to out and out sales promotion. And they can originate anywhere in the U.S.—not just in New York. One of the staple duties of the new desk is to carry on and expand PAA’s very successful use on TV of its “Wings to . . .” travel films. Sixteen of these films have been cut to the thirteen-and-a-half and twenty-seven-and-a-half minute lengths most suitable for TV use. Florence Mouckley, working under Mr. Krupnick, is Supervisor of Film Distribution. After that, the radio-TV desk is concerned with getting PAA’s services presented in words and/or pictures on stations across the country. Your Part U.S. based PAA personnel can play a big part in getting better representation for PAA in these mediums. In setting up the new desk, Mr. Lipscomb said: “The continuing cooperation of Continued on Page 2 fVS0344, AecZs&YT3% FôlcLsr^O 1 |
| Archive | asm03410057910001001.tif |
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