Sales clipper, Vol. 19, No. 2, February 1961

              PUBLISHED FOR PAN AMERICAN S TRAFFIC SALES & SERVICE PERSONNEL
Yol. 19, No. 2
New York, N. Y.
February, 1961

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120 YEARS' EXPERIENCE ... In Johannesburg, these six Pan Am captains deplane after proving flight for the new Jet Clipper service to Africa. Left to right: Captains F. Adams, C. Smith, R. Crane, S. Rushton, E. Blackford, and J. Spliman. Together they have 120 years of flying experience and each has flown Clippers for at least two decades.
Hundreds of Inquiries Attracted by Worldwide Marketing Service
In the first 15 days after announcement of Pan Am’s new Worldwide Marketing Service, hundreds of inquiries were received and L. P. Cornwall, Cargo Sales Manager, U. S., said that these inquiries offered “gratifying prospects.”
Although the queries often were long and complex, they involved both exports and imports and most were of a nature which Pan Am is most ideally geared to serve.
Cornwall said he was pleased with the nature of the response to the initial advertising program and said that all inquiries are being processed.
The new Worldwide Marketing Service is the first international marketing advisory service established by an air line to cargo shippers.
Using the extensive experience of Pan American’s personnel with decades of cargo handling training in the seven continents, the Company has placed the
new service at the disposal of thousands of active and potential cargo customers. _	_. .	. _	.
On Global Basis
The marketing service is available without charge to individuals and companies in all countries served by Pan American. The service provides on a global basis the latest business advice, ranging from overseas marketing situations to current tariffs and currency rates.
All persons and companies whose business involves the transportation of goods between the United States and other countries, now or in the future, are invited to take advantage of this worldwide source of marketing information.
In addition to answering specific questions related to commercial production and distribution, Pan Am cargo special-Continued on Page 12
OD Cargo Scores With
30.5% Gain
The Overseas Division recorded a 30.5 per cent increase in cargo sales during 1960, believed to be the largest percentage gain in any single year in Atlantic Division or Pacific Division history.
Total cargo sales were $15,898,563 for 1960 compared to $12,184,130 for 1959. Atlantic sales totaled $10,538,-045 for 1960, 32.4 per cent above 1959’s total of $7,958,816. For the Pacific, a 27.4 per cent gain was reported with total 1960 sales at $5,287,984.
The last six months’ figures in the Pacific were particularly impressive — a 42.2 per cent gain over the comparable period of the previous year. Pan Am ended the year as the leading cargo carrier out of Japan, Maurice Fitzgib-bon, OD’s Cargo Sales Manager, reported.
Transatlantic cargo was up 41.3 per cent in volume including an increase of 35.1 per cent eastbound and 47.8 per cent westbound. Eastbound 1960 cargo totaled 3,973,600 kilos and westbound was tallied at 4,251,100 kilos.
Total transatlantic cargo for the year was 8,224,700 kilos compared to 5,819,100 kilos for the preceding year.
Both United States and foreign mail on transatlantic routes registered sizeable gains during the year — together up 23.5 per cent compared to 1959’s figures. East-bound, mail was up 23.7 per cent with a total of 3,839,200 kilos reported for 1960. Westbound, the total was 1,032,700 kilos for 1960, compared to 841,800 kilos for the preceding year, a gain of 22.7 per cent.
For the first time in its history, Idlewild’s mail operation handled more than 2,064,974 pounds of mail during December.