Sales clipper, Vol. 22, No. 4, April 1964

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PUBLISHED FOR PAN AMERICAN S TRAFFIC SALES & SERVICE PERSONNEL
Voi. 22, No. 4
New York,
Y.
April, 1964
Lower Fares Expected to Spark Spring, Summer Traffic Gains
A 35 per cent increase in spring and summer transatlantic traffic for Pan American, stimulated by new low fares effective April 1, is predicted by Willis G. Lipscomb, Vice President Traffic/Sales.
Advance bookings for these periods are the heaviest in Pan Am history, Mr. Lipscomb said. Pan Am will provide 222 flights between Europe and the United States each week to handle the record traffic flow.
Mr. Lipscomb also predicted that two and a half million persons would fly across the Atlantic during 1964 on scheduled airline services compared to the record 2,165,044 who made the flight last year.
In addition to the new low fares, Mr. Lipscomb cited among 1964 travel stimulants the steady climb in business travel, the heaviest calendar of events in Europe’s history,
the World’s Fair in New York, and the increasing impact of the U.S. Travel Service’s “Visit U.S.A.” campaign.
The new transatlantic fares include a broad range of reductions and provide the lowest fare levels in history for unrestricted individual travel at any time of year.
The new fare program includes a $190 reduction in First Class roundtrip Jet Clipper travel and a $100 reduction in the roundtrip Economy class fare for all but 10 V2 weeks of the peak summer season.
For travelers flying to Europe between May 22 and August 3, the roundtrip New York-London fare will be reduced from the present $499.70 to $484.50.
During this same period, 21-day excursion fares at $300 roundtrip New York-London will be offered. Also, group fares at $325 roundtrip New York-London will be available for 25 or more persons traveling together.
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GIANT HOP . . . Jet Clippers will inaugurate 4,109-mile transpacific service to Tahiti nonstop from Los Angles next month.
Pan Am Jets Serve Tahiti Nonstop
Nonstop jet service between the West Coast of the United States and Tahiti, reducing the 4,000-mile expanse of the Pacific Ocean to a flight of a little more than eight hours, will be inaugurated by Pan American May 2.
The new West Coast-Tahiti nonstop supplements Pan Am’s flights between the United States and Tahiti via Hawaii, which were inaugurated last December. This spring and summer, for the first time, passengers will be able to fly one way to the South Pacific island nonstop and then return via Hawaii, for the same fare.
The new Tahiti flights leave San Francisco on Saturdays at 10 p.m. and
Los Angeles at 11:59 p.m., arriving at Papeete, Tahiti, at 5:15 a.m., local time.
Eastbound flights leave Tahiti on Sundays at 8:45 p.m. and arrive at Los ; Angeles at 7:45 a.m. and at San Fran- i cisco at 9:45 a.m.
Pan Am’s flights via Hawaii leave Los Angeles on Mondays at 9 a.m., arrive at Honolulu at 11 a.m., and at Papeete at 6:25 p.m. Eastbound flights leave on Tuesdays at 8:25 a.m., arriving at Honolulu at 2 p.m. and in Los Angeles at 11:25 p.m. Los Angeles to Papeete time, via Hawaii, is 12 hours and 25 minutes, including a one hour and five minutes pause at Honolulu.
New Traffic Record Posted in February
Pan American passenger traffic climbed to a new February peak, topping record traffic levels of a year ago by 16.8 per cent.
Cargo traffic also was at a record high for the month, up 33.3 per cent in the transpacific sector and up 12.4 per cent in the transatlantic sector.
Pan Am flew 16,479,030 ton-miles of cargo, compared to 14,877,000 in February of 1963.
In setting a new February record, Pan Am flew 494,789,000 revenue passenger miles.
Gain Continues Trend
For 36 months in a row, Pan Am has now established new monthly passenger traffic records.
Traffic was particularly heavy on transatlantic, transpacific and round-the-world routes with 23.3 per cent gain in revenue passenger miles. Traffic for Latin America was up 7.1 per cent.
The previous month, January, had also seen major gains, with a total of 539,317,000 passenger miles flown during the month—a gain of 15 per cent over January of 1963.
Indications that the so-called “offseason” is swiftly becoming a season of heavier travel are reflected in figures for this period of the year which have consistently gained since the inauguration of the Jet Age.
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