Sales clipper, Vol. 18, No. 8, August 1960

              S w(eh
PUBLISHED FOR PAN AMERICAN'S TRAFFIC SALES & SERVICE PERSONNE
Voi. 18, No. 8
New York, N. Y.
August, 1960
Examiner Recommends CAB Award Pan Am New Pacific Route Pattern
BRAZIL ON FILM . . . Francisco Medaglia, left, Director of the Brazilian Government Trade Bureau in New York, accepts a new Pan American travel motion picture, "Wings to Brazil," as a permanent addition to Brazil's Sara Kubitschek Auditorium. Making the presentation is John J. Lillis, New York DSM.
IGS Adds 23% Lift with Shift to 6B's
All Intra German Services are scheduled for conversion to DC-6B equipment before the end of July.
The pressurized Super 6’s have been completely refurbished specially for use in Germany. They provide five abreast seating arrangements for 76 passangers.
This added seating capacity on each flight, combined with the same high frequency of service, represents a lift increase of 23 per cent, Tony Bernacchia, Passenger Sales Manager-OD, said.
In an important step toward gearing the United States international air route pattern to the requirements of the Jet Age, Civil Aeronautics Board Examiner William J. Madden has recommended a large scale modernization of Pacific and Orient services with major route assignments for Pan American.
The recommendations must still be considered and approved by the Civil Aeronautics Board and later by the President of the United States.
Mr. Madden’s findings climax a sweeping review of U. S. flag service across the Pacific begun by the CAB in the spring of 1959 at the request of President Eisenhower who termed this study “essential to our foreign policy.”
The examiner’s report to the CAB urged:
That Pan Am be allowed to fly to the Orient via the Great
* Circle route from Boston, New York, Philadelphia, Baltimore, Washington, Detroit, and Chicago.
That Pan Am be certificated to operate to the Orient from Portland and Seattle as well as from San Francisco and Los Angeles.
O That Pan Am be certified to provide direct service between Hawaii and the East Coast and Midwest co-terminals.
| That Pan Am’s South Pacific route be extended beyond Sydney, Australia, to Jakarta, Indonesia, and Singapore. £ That Pan Am be permitted to use Fairbanks, Alaska, as an intermediate point on the Great Circle route to the Orient.
This new Pacific route pattern would provide close bonds of tourism and commerce between major population centers of the United States and the Orient. Travelers from the major U. S. East Coast and Midwest gateways would be offered one plane service to the Orient and Honolulu.
Closes Trans-U. S. Gap
The entire pattern is mapped out on Great Circle shortest point-to-point concepts made possible by the Jet Age and departs from the island-hopping circuits which the limitations of piston aircraft originally had dictated.
If approved by the CAB and the President, the new Pan
(Continued on Page 12)
U.S.	Sales, OD Add Specialists in Cargo Drive
In a move to “greatly increase our ability to produce cargo sales,” both U.S. Sales and the Overseas Division are virtually doubling their cargo sales forces.
Nearly all of these persons will be assigned to full time cargo sales responsibilities. The increase in the cargo sales force is one phase of the long-term cargo development program designed to produce a three-fold increase in cargo sales.
For U.S. Sales, the hiring program will mean that every DSO, except Vancouver, will have a minimum of one full
time outside cargo sales rep and one full time inside cargo sales specialist.
Although all offices will benefit from this hiring program, gateways and big commercial producing centers in the United States will be especially strengthened. Already, some key points have been reinforced. The New York DSO, for example, had a cargo sales force of eight persons a year ago; by the end of 1960 it will consist of 22 persons.
Both the U.S. Sales and OD hiring programs are underway and are sched-
uled for completion by the end of the year. Extensive training programs are being mapped out to train new personnel. Meanwhile, three training classes, conducted by L. P. Cornwall, Cargo Sales Manager-U.S., have reached 60 full and part time cargo sales personnel in the U.S.
Commenting on U.S. Sales’ hiring program, Cornwall said, “We expect that this will enable us to go into the second half of the year and achieve a new record in cargo sales.”