System sales clipper, Vol. 13, No. 3, March 1956

              Published for PAA’s Traffic Sales 6- Service Personnel
Vol. 13, No. 3	New York, N. Y.	March, 1956
Snake charmer compares power of traditional flute and modern Bulova pocket radio. PAA DSMs around the world, including Mac Shattuck of Karachi, are providing pix like these for a PAA-Bulova tie-in. Pix will dramatize PAA flights to faraway places.

CAB: PAA Progress “Gratifying”
ALL DIVISIONS GET FINAL MAIL RATES
Pan American’s progress in efforts to make itself subsidy free is “gratifying” according to a recent CAB report. “With the recent improvements in traffic,” the report says, “the PAA system like other U. S. air carriers, is now at the point where its subsidy requirement is at a new low. In view of the fact that this system provides worldwide services in the national interest, that it offers 4,164,037,000 seat-miles a year, and that it flies over 76,353,000 plane miles a year, the reduction of the need for Government assistance in the past several years has been gratifying.”
THE RECORD	-------------------------------------
To document this, the record shows that in the first 11 months of 1955 PAA achieved a $35,041,000 increase in commercial revenues over 1954 while its expenses rose only by $23,650,000.
The CAB report was written on the occasion of the clarification by the Board of PAA’s mail pay and subsidy situation.
At one time mail pay and subsidy were lumped together and indistinguishable.
Then came a change in the way PAA got its mail pay. While the Company still receives a fixed total amount, it is broken down between service pay according to weight of mail carried and the remainder represents subsidy.
If mail volume increases it is possible that the subsidy will be completely eliminated by the increase in service compensation.
During past years PAA has operated largely under temporary mail rates which in effect represented payment on account. If it was found that such pay-
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ROMANCE, COLLEGE STYLE,
TO HIT HONOLULU
“College Week” in Bermuda for years has to East Coast college students meant a romantic Easter interlude. To PAA it has meant full Clippers. To Bermuda it has meant full hotels and the college spirit rampant.
Now “College Week” also means Hawaii. The idea has gone West and is currently being promoted on campuses up and down the Coast.
The promotion team that did the initial bush-beating was composed of George Gardner, PAA Education Director, Anna Kahanamoku, of PAA’s Honolulu office, and Charles Benisch of U.S. Sales.
Anna, who is the wife of Sargent Kahanamoku of the famous Hawaiian family, headed up the work of arranging programs for the week in Hawaii as well as joining the U. S. tour.
The Hawaii tour has been set for four different periods, March 11 through Continued on Page 2
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''Clipper” Trade-Mark, Reg. U.S. Pat. Off.
DECORATED OXCARTS AND EMPHASIS ON CARGO
Costa Rica has more school teachers than soldiers and the highest literacy rate of any of the Latin American republics. It is also said to have more than its share of beautiful dark-eyed señoritas and the world’s most artistically decorated oxcarts.
We don’t know if any of these things figured in the choice of San Jose as site of one of this year’s two LAD regional meetings, but chosen it was.
Into San Jose on March 6 will march a group headed by Division Manager Edwin Drescher and LAD Traf/Sales Manager Mario Martinez. Following will be SMs, DT/SMs and Directors from all LAD Western Sector stations and from Miami, the North coast of So. America and LAD reps in Colombia.
The second meeting — April 3 through 6 — will be in San Juan, which has a few attractions of its own. This one will be attended by SMs, DT/SMs and Directors from all Caribbean points, from the East coast of South America and the LAD rep in New York City.
Both meetings — like AD’s sales/ training meeting near Vienna, which took place late in February — will concentrate on cargo selling and service. The salesmen will see the new System cargo film and conduct conferences on important points.
It won’t be just cargo, though. Administrative problems will get a going over and each manager will make his report and — he hopes — substantiate his position in ’55/’56.
Several execs other than Messrs. Drescher and Martinez will attend both meetings. They are: O. J. Studeman, Operations Mgr.; Art Best, Supt. of Stations; Roger Wolin, Pubrel Manager; Ernie Foss, Ad Manager; Fred Jensen, Pax Traffic Mgr.; Chas. Shoemaker, Sales/Training Supt.; Carl Anderson, Cargo Traffic Mgr.; Juan Homs, Sales Mgr.; Capt. Lou Lindsey, Chief Pilot; and Capt. Vic Wright, LAD veteran pilot who now supervises flight crews on cargo aircraft.
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