Pan Am clipper, Vol. 8, No. 1, January 1982

              Florida Carnival of Values gives us an edge
A bargain-packed spectrum of travel values, not just low fares, has thrust Pan Am into a position of industry and consumer leadership as airlines flying the highly competi-
our program of offering a January carnival of values underscores our dedication to providing the air traveler the best possible value for their travel dollar,” Waltrip said.
Fly Pan Ain.
Only *107 mid-week,*127 weekends.With a 2-for-lworId pass worth up to *2500.
tive Northeast-Florida routes grapple for a marketing edge.
“Pan Am’s established reputation as the value leader in 1981 is being extended into 1982,” William H. Waltrip, president and chief operating officer said, in outlining a major new marketing campaign which got underway Jan. 1.
“Cheap fares are not enough . . .
While airlines pull and tug at fare levels over the North-South routes, Pan Am leads by a wide margin in offering a range of bargain values to go along with the low fares. The values, which have taken effect at different times during January, have put competitors on notice that Pan Am will not sit still and confine its consumer offerings just to low
Stay Pan Am.
•J	at"* i
Have a great Florida vacation. At a great Sheraton resort. Ata great price, plus low airfare.Theres even a car in the bargain.
fares. And, although some of the values are set just for January, with others due to expire in February, the tone has been set for market leadership by Pan Am during the 1982 winter season.
Included in the value package is a new “triangle” fare permitting passengers traveling between New York and California to stopover in Florida for only $9 more than the normal New York-Los Angeles or San Francisco fare.
Other items offered in January include:
—	A week at any of seven Sheraton hotels in Florida including a free Alamo Rental car for as low as $136.
—	A one-week Caribbean cruise including roundtrip air transportation for as low as $749.
—	Resumption of Pan Am’s innovative two-for-one promotion giving travelers purchasing a ticket and flying Pan Am between the East Coast and Florida during January a special coupon entitling them to fly to many international destinations at greatly reduced prices.
—	Extension of Pan Am’s Alamo rental car offer through January whereby travelers to Florida may
rent a car for one week for $39.
— A free Alamo rental car for two days for travelers flying Pan Am to Los Angeles or San Francisco. “Together with Pan Am’s other
may wish to take another family member with them on a trip to Los Angeles or San Francisco and include a Florida vacation on either their way to or from California. ”□
travel values, we are offering consumers a bargain package unmatched in the industry,” John Andersen, senior vice president-marketing, said. “We think the triangle fare package will be particularly attractive to business travelers who
Sail Pan Am.
Fly us to Miami,then cruise with Norwegian Caribbean Lines or Carnival Cruise Lines. At incredible January prices including airfare!
Communications committees launched
The successful Employee Communications Committee concept, instituted on a test-tube basis at the San Francisco base, will be installed throughout the Pan Am system.
Kicked off in early October last year, the Employee Communications Committee in San Francisco was created with representatives from every function and discipline at the station to represent their peers in developing timely communications to and from top management.
Chairman Acker charged Vice President Stanley Gewirtz with the responsibility of broadening the base of the San Francisco pattern. Plans are underway to streamline communications channels by producing more readable and timely information and to provide speedier methods for employee concerns to be raised and resolved.
“The objectives of the Committees,” Gewirtz said, “would include, at the least: the creation of credible communications from and to all levels of management; more rapid and consistent transmission of corporate information; a climate to encourage employees to initiate and share ideas and improvements; and to reflect a picture of the total airline business and the company’s roie in it. ”
The San Francisco Committee, moving rapidly after its election, is co-chaired by Tom Carr of ramp operations and Barbara Lizarrago of accounting. Other Committee members are: Jay Gordon, Aware; Bob Feeney, cargo; John Figueroa, catering; Sara Cleary, employee relations; Yvonne Winkler, Gerry DaRold, flight control; Charles Cut-
ting, Tom Kewin, flight operations; Doris Scher, Ute Harriss, George Hobdell, flight service; Barbara Christe, IBT; Fred Vega, Joe Flores, maintenance; Walter Corbin, materiel; Horst Seyd, Sig Olsen, passenger service; Chris Kerrigan, ramp operations; and Claire Gilbert, reservations. The Committee works independently but has the advice and counsel of Regional Managing Director Colin Brooke and Allen Graessle, director controls and management services. A continued on page 7
727 fleet focus: new planes, big sales
Pan Am entered 1982 by zeroing in on 727 aircraft development including:
—	The acquisition of the first two of eight new advanced 727-221 aircraft.
—	The interior overhaul of a number of 727-100 series jets.
—	Installation of new leather seats in the First Class section of 24

MUSEUM’S MODEL—Berlin-based flight attendant Cornelia Tacke assists with the presentation of a large-scale Pan Am L1011-500 aircraft model to officials of the Deutsches Museum of Munich, one of the largest technological museums in Europe. Pan Am and the Lockheed California company co-sponsored the presentation using the arrival of Pan Am Flight 76—the nonstop from New York—as a backdrop. Accepting the model on behalf of the museum are (left to right) Walter Rathjen, curator of the aviation section and Theo Stillger, director of the museum. Joining the ceremony is Ernst Voitl, Pan Am’s director for South Germany and Munich.
727-235 jets acquired in the merger with National.
— A good jump on selling early model 727-100s that have been around since 1966.
Shortly before the New Year, two new 727-221s ... N364, Clipper Whistler, and N365, Clipper Peerless ... joined the fleet. They are part of an eight-aircraft order in which two more aircraft are scheduled for delivery in January and the other four during the first half of the year.
Captain James C. Waugh, senior vice president operations, points out that the appearance program for 17 727-100 series jets is well underway; 10 are already flying with spruced up interiors and the eleventh aircraft is in the hangar now being worked on.
In addition, all 24 of the 727-235 jets acquired in the merger with National have new leather seats in the First Class section.
continued on page 7
February Clipper Feature
Senior Vice President Field Operations, Stephen Wolf
An in-depth interview with Pan Am’s new senior officer and his approach dedicated to upgrading our service levels. Wolf brings to Pan Am years of experience at American Airlines where he sharpened his skills at his most important airline function. □
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