Pan American clipper, Vol. 21, No. 2, April 1962

              Visit U S A/ to Orbit in May
Uncle Sam’s “Visit USA” program will receive its biggest impetus ever when May becomes “Visit USA” month at Overseas Division sales offices around the world. The unprecedented $250,000 Pan Am campaign is built around a twelve-page, full-color advertisement to appear in May issues of Life International and Readers Digest.

Bossange New M aint. Manager
The resignation of Richard M. Adams as Division M aintenance M anager to accept the position of Vice President-M aintenance and E ngineering w ith Continent­ al Airlines has touched off a se­ ries of top level reassignm ents w ithin the Division M aintenance organization. E. R. “Ned” Bossange, J r. suc­ ceeds Mr. Adams as Division M aintenance Manager. Form erly Supt. of Engineering, PacificAlaska Division, he has been A ssistant M aintenance M anager of the Overseas Division since it was formed in 1959. Moving up to A ssistant M ain­ tenance M anager to succeed Mr. Bossange is M artin W. Taylor, Division Engine Overhaul Supt.

O N E OF 600 Reservation sets which will be in operation next year as part of our new PANAMAC system is inspected by Juan T. Trippe, right, Pan Am President, and Thomas J. Watson, Jr., chairman of the board of International Business Machines Corp., after signing of contract for the new worldwide electronic reservations network. The PANAMAC world­ wide system, most extensive of its kind ever developed, will provide swift, accurate and convenient service to the traveling public on all continents and in nearly every country of the free world. For the first time, inter­ national travelers will be able to obtain bookings from Pan Am offices anywhere in the world in a matter of seconds. With the same speed, the traveler will receive confirmed booking in Pan Am's many international hotels. For details, please see the center pages of this issue.

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The P an Am booklet, “Wide Open Welcome,” is th e larg est airlin e ad ever to ap p ear in these influential publications, which have a combined circu latio n of n early 4,000,000 copies reaching an estim ated 10,000,000 readers outside the U.S.A. An additional 500,000 copies of the booklet, available in six different languages, will be d istrib u ted to augm ent the im pact of the ads. C ounter cards, banners, posters and window displays will decorate our offices around the world to call atten tio n to the program , and sales personnel will make a special effort to sell the U.S.A. in May. T ravel agents are being encouraged to cooperate fully w ith the cam paign. The same prom otion m aterial w hich will be f u r ­ nished to our own offices is available to agents a t no charge. R eaders of the booklet are encouraged to call th e ir trav el agent fo r inform ation and assistance. In addition, persons in te r­ ested in visitin g the U.S.A. may fill out a sim ple coupon in the booklet and send it to P an Am fo r more detailed inform ation. The sales leads produced in th is fash io n will be tu rn ed over by P an Am to trav el agents fo r follow-up. The a ttra c tiv e booklet places m ajor em phasis on the low cost of trav el in the U nited States, pointing out th a t the overseas visitor can enjoy unlim ited luxury bus trav el in th e U. S. fo r $99 and th a t P an Am has made arran g em en ts in 32 cities fo r a th reeday, two n ig h t stopover in fine hotels fo r only $15. Combining th e $99 bus tick et w ith th e P an Am $15 plan provides an unbeatable opportunity fo r overseas visitors to see the U.S.A. a t a m ost reasonable price.

It's Named

"PANAMAC"

Largest Airlift Ever Scheduled by PAA
The largest airlift in aviation history in terms of fre­ quency, capacity and nonstop services has been scheduled by Pan American for the peak summer season. Our Summer schedule provides for major increases in
tran satlan tic J e t Clipper flights and a big boost in our W est Coast-Hawaii and Alaska serv­ ices. A new generation of Boeing J e t Clippers, the Super In te r­ continentals, will make th eir de­ but this spring to make these increases possible. Across the A tlantic, we’ll be op eratin g a to tal of 188 je t crossings every week w ith more th an 12,000 seats in each di­ rection. In addition, the sched­ ule calls fo r 16 DC-7C crossings, according to Carl Closset, Divi­ sion Scheduling A nalyst. A study of prelim inary sched­ ules of all tran satlan tic carriers shows th a t we will offer more than twice as many je t flights weekly across the A tlantic as any other airline. This summer, fo r the first time, we’ll be operating non-stop J e t Clippers from New York to A m sterdam and from New York to Shannon every day. In addi­ tion, we’ll offer non-stop daily flights from Idlewild to Rome, and daily service to Dusseldorf and Brussels. Between New York and Lon­ don, we’ll be operating flight 100 and F light TWO daily, our pres­ ent schedule. F light 100 will serve H am burg and Copenhagen every day. F light 72, daily non-stop to F ran k fu rt, will operate as at present. So also will F light 114 to P aris and Rome. Our non-stop flight to A m ster­ dam, F light 74, will operate four times weekly from A pril 29 until May 31. On June first it becomes a daily service. D eparting IDL a t 7 :30 P.M., it flies non-stop to Amsterdam, then on to Dussel­ dorf. F light 104, departing Idlewild a t 8:45 P.M., is a non-stop serv­ ice to Shannon and continues on to B russels. It will operate th rice weekly from A pril 29 until June 1, when it becomes a daily flight. Our non-stop Je t Clipper serv­ ice from Idlewild to Rome, F light 110, will depart New York at 9 :30 P.M. six times weekly from June 1 to June 15, when it be­ comes a daily service. In addition to F light 114, our evening departure for P aris and

Three prize winners have been named in a Company-wide contest held to select a name for Pan American's new electronic reservations system which will be housed in the Home Office new Pan Am Building in New York. All three submitted "PANAM AC", the name selected by a panel of judges who received morethan 6,000 suggestions from 109 stations around the world. The three-way tie made a drawing necessary to determine the first place winner of a check for $1,000. The lucky winner, who says the cash will come in handy, is Nicholas F. Maldari, a senior electronic data processing analyst in System General Accounting Office. Mr. Maldari and his wife are expecting their third child next month. The couple, who live in Brooklyn, already have two daughters. Mr. Maldari actually submitted three names for the new system, but "my wife's eyes lit up when I tried PANAMAC on her one evening," he said. Any of his prize money which Mr. Maldari does not use up for maternity care next month, he says will be put into a special fund for his children's education. The other two employees who also came up with the winning name received consolation prizes of $250 each. They are Mrs. Lydia D. Smith, a secretary in the Miami Sales and Service Training School, and Captain Raymond E. Raaum, LAD, based in New York. Names of the winners were announced by President Trippe York at which the final contract for the $23 million system was at a joint press conference with IBM in the new building in New signed.

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PANAMAC MODEL is inspected by Pan Am stewardesses representing eight nations. PANAMAC, our new IBM electronic worldwide reservations system, will link 114 cities on six continents with the data processing center in the 59-story Pan Am Building now under construction in New York City. The vast new IBM Tele­ processing system is the result of six years of advanced cooperative study by Pan Am and IBM. The heart of PANAMAC, as shown in the model the girls are studying above, consists basically of dual specially adapted IBM 7080 computers. Linked to the 7080's will be eight disk storage files capable of containing approximately 400 million characters of information. The admiring — and admirable — young ladies above are (from left): Andre Jan, France; Tellervo Noire, Finland; Monique G ay, France; Mara Holtzer, Nether­ lands; Valerie Wilton, England; Arlene Nesbitt, U.S.A.; Anne Marie Radquist, Sweden; May Yasuda, Japan; and Christa Meincke, Germany. For more of the PANAMAC story, see the center pages of this issue.