Clipper cargo horizons, Vol. 1, No. 10, October 1961

              HORIZONS
Am Publication About Worldwide Am Distribution • Vol. I, No. 10 • October, 1961
A Big Facelift in Air Cargo Has Started at Los Angeles
Modern 200-acre facility planned to keep pace with cargo spurt; new dressed-up 20,000-square-foot Pan Am terminal has forward look
Earth moving equipment is kicking up enough dust at the Los Angeles International Airport to compete with the smog. The face-lifting is supposed to convert the airport into the most expansive and most modern in the world. If this claim turns out to be true, other international gateways will have to look to their laurels.
Nowhere will this be more true than in the airport cargo facility. Already an approximate 200-acre plot, the soon-to-be-abandoned passenger terminal space, has been earmarked for a deluxe modern cargo facility. When completed this center will have overflow space for every active carrier and a network of roads leading to all staging areas, those handling jets as well as all-cargo locations.
The big cargo facelift at Los Angeles is coming because of a phenomenal spurt in business. In a decade’s summary of air traffic by the airport authority a jump of 240 percent, from 15,000 tons to 51,000 tons, was registered. While accounting for better than IV2 percent of total U. S. air cargo business, Los Angeles is expected to zoom to as much as 10 percent of that by about 1975. This would forecast a leap to as much as 350,000 tons by 1965, and
CONSULTATION ALCOVE provides area where accounts may sit down with specialists and talk over shipping plans and programs.
♦Trademark, Reg. U.S. Pat. Off.
FRESH AND BRIGHT look of the cargo customer service center in Pan Am’s Los Angeles terminal makes it indistinguishable from passenger counter. Brisk, efficient handling of shippers characterizes center.
to 2 to IVz -million tons by 1975. These figures are based on a report by Leigh Fisher Associates, Inc., airport consultants.
What’s to Come. International traffic at the gateway bears out this phenomenal growth pattern. Pan Am, for instance, as top-ranking international carrier has seen its cargo leap forward month by month. Starting in January it watched its outbound cargo top the previous January by 32 percent. By March this had zoomed to a 52 percent increase, and May and June hit 38 and 41 percent respectively. August, 1961 reflected a mild increase compared to other months this year, but it was still ahead of 1960 by a healthy 26 percent.
Inbound cargo showed comparable strength. March was ahead by 17 percent, while August was ahead by a whopping 47 percent.
This Los Angeles traffic was business to the Orient through Honolulu and over the Great Circle route. It was business to Europe over the polar route. It included traffic to Australia, as well as flights to Latin and South America by way of the western section of Mex-
PAPAYAS FLOWN from Hawaii are in demand on the West Coast thanks to joint efforts of Pan Am and firms like the 45-chain Alpha Beta Markets. That’s Sybil Henderson, representing Hawaiian Fruit Association, with Ralph Bouchey, right, Produce Div. Mgr., Alpha Beta, and, left to right, Ed Hudak and Bud Brown of Pan Am.
ico, which make connections to Caribbean gateways through Guatemala.
Making its own cargo history while waiting for the impending big splash
(Continued on Page 8)