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Monthly Operational Bulletin r To: All Pan Am Flight Attendants From: In-Flight Service Headquarters - MIA Dear Fellow Employees: volume xvii, Issue ÇORPÛRATC LIBRARY March 1987 MAR 2 4 1987 PAN AMERICAN WORLD AIRWAYS “Expect More from Pan Am” is the slogan of our new advertising campaign which is being launched during the next few weeks. It is an aggressive world-wide campaign that utilizes billboards, radio, newspapers, national magazines and television to get Pan Am’s message to prospective customers. The message in these advertisements concentrates on the value of flying Pan Am - our service value and our price value. For service value, on board features, such as electronic headsets and over-all comfort in First Class and Clipper Class, are highlighted. The price value message points out the competitiveness of our prices along with all the services we offer. Many advertisements are tailor-made for the city where they are distributed. The ads include local telephone numbers, travel agency listings, destinations served, prices, frequency of service and what ground facilities are available in that city. In the U.S., our Pan Am Holidays ads in the travel and leisure section of the Sunday newspapers are big and bold with the goal of enticing people to go to Europe for summer vacation. Abroad, the ads capitalize on the weaker dollar by suggesting that this is the time to come to the States to visit family and friends. The emphasis in both cases is on leisure. Employees are featured in the television advertisements. Pilots and Passenger Service Agents discuss the importance of maintaining an on-time schedule while Flight Attendants share their thoughts on how people expect more from Pan Am. Our Marketing promotions tie in with the new advertising campaign. The “Two for One in the Sun” promotional fare has received a high response factor. Our discounted domestic fares have been extended through May 20 and, as you are well aware, are filling seats that normally would be empty. A joint promotion with Holiday Inns that offers a 50 per cent discount on accommodations is another marketing success. Pan Am’s Advertising Department is getting the word out to the public that, compared with other airlines, passengers expect more when they fly Pan Am. It is our job to ensure that the service our passengers receive on board is commensurate with those expectations. We have provided that level of service for years, and this year it’s more important than ever that we give that “little extra,” for our passengers, and for our futures.
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Title | Page 1 |
Object ID | asm0341004904 |
Digital ID | asm03410049040001001 |
Full Text | Monthly Operational Bulletin r To: All Pan Am Flight Attendants From: In-Flight Service Headquarters - MIA Dear Fellow Employees: volume xvii, Issue ÇORPÛRATC LIBRARY March 1987 MAR 2 4 1987 PAN AMERICAN WORLD AIRWAYS “Expect More from Pan Am” is the slogan of our new advertising campaign which is being launched during the next few weeks. It is an aggressive world-wide campaign that utilizes billboards, radio, newspapers, national magazines and television to get Pan Am’s message to prospective customers. The message in these advertisements concentrates on the value of flying Pan Am - our service value and our price value. For service value, on board features, such as electronic headsets and over-all comfort in First Class and Clipper Class, are highlighted. The price value message points out the competitiveness of our prices along with all the services we offer. Many advertisements are tailor-made for the city where they are distributed. The ads include local telephone numbers, travel agency listings, destinations served, prices, frequency of service and what ground facilities are available in that city. In the U.S., our Pan Am Holidays ads in the travel and leisure section of the Sunday newspapers are big and bold with the goal of enticing people to go to Europe for summer vacation. Abroad, the ads capitalize on the weaker dollar by suggesting that this is the time to come to the States to visit family and friends. The emphasis in both cases is on leisure. Employees are featured in the television advertisements. Pilots and Passenger Service Agents discuss the importance of maintaining an on-time schedule while Flight Attendants share their thoughts on how people expect more from Pan Am. Our Marketing promotions tie in with the new advertising campaign. The “Two for One in the Sun” promotional fare has received a high response factor. Our discounted domestic fares have been extended through May 20 and, as you are well aware, are filling seats that normally would be empty. A joint promotion with Holiday Inns that offers a 50 per cent discount on accommodations is another marketing success. Pan Am’s Advertising Department is getting the word out to the public that, compared with other airlines, passengers expect more when they fly Pan Am. It is our job to ensure that the service our passengers receive on board is commensurate with those expectations. We have provided that level of service for years, and this year it’s more important than ever that we give that “little extra,” for our passengers, and for our futures. |
Archive | asm03410049040001001.tif |
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