Monthly operational bulletin, Vol. 17, Issue 2, February 1987

              Monthly Operational Bulletin
To:	All Pan Am Flight Attendants
From: In-Flight Service Headquarters - MIA
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VOLUME XVII, February 1987
issue CORPORATE LIBRATO?
Dear Fellow Employees:
FE6 2 6 I987 PAN AMERICAN WOHLD AIRWAYS
Along with a priority on consistent, superior service, 1987 will bring a renewed emphasis on corporate image throughout Pan Am. Whether we like it or not, the public always forms an opinion of a company as a result of the visual image it presents.
In recent years Pan Am has acquired aircraft from various sources. Each aircraft has brought with it not only its own cabin/galley/closet configuration, as you are well aware, but also its own color scheme. Similarly, airport facilities have been leased from other carriers adding another variation. As a result, our passengers do not always receive a consistent impression of Pan Am’s image when they buy tickets, check in at airports, and fly aboard our airplanes.
Pan Am has played a major role in the history of aviation. There is no better way to capitalize on this tradition than to build on the distinctive Pan Am logo which is known and respected worldwide and the long-standing blue and white color scheme currently in use for our aircraft exteriors.
For our aircraft interiors, the new color scheme will incorporate the Pan Am navy and selected lighter blues set against silver gray. Touches of red will provide an accent here and there. The look is intended to be calm, businesslike, and refined.
We are now developing a unified corporate image which will feature the new color and design scheme systemwide. Aircraft exteriors and interiors, ticket offices, airport check-in areas* advertising, ticket jackets, timetables, etc., will all come within the scope of the scheme.
This standardization will take time to achieve, since the new scheme will not be introduced until current supplies of existing items are depleted. Therefore, you may note new colors on magazine covers and playing cards well ahead of new carpeting, for example. Though it would be ideal to introduce all elements of the new scheme simultaneously, it is considerably more cost effective to implement item by item, even though this may take many months.
The first aircraft carrying the new interior scheme will be the new A310-300, currently scheduled to be released to us by Airbus in June. The other aircraft in the fleet (both wide- and narrowbodied) will be converted in 1987-1988 as ground time is available and supplies of existing interior items are depleted.
As the corporate image program progresses, additional information will be made available to you through the MOB and Clipper in the weeks ahead.

J. Robert Juliano