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How Goes It? Your Division Manager’s Report to the Division
Economy Stressed in LAD Due to First Third Loss
By EDWIN DRESCHER
LAD Manager
Little favorable progress from a profit and loss standpoint has been made in the Division, latest figures show. The net operating loss for the first four months totaled $1,365,000.
The attention of all traffic and sales people is called to the lower production of passenger and freight revenues. These two elements account for roughly $550,000 of the differential between actual and forecast net operating results. These lower revenue figures are even more exaggerated when it is considered that we actually operated more revenue flight hours than forecast and still produced less dollar revenue.
Incidentally, the higher level of flight hours account in large measure for the increase in direct
flight costs, which are up $437,000 compared with the amount forecast.
Passenger revenues are off by about 1% per cent. In part this is due to the falling off in traffic on the East Coast, brought about, to a large extent, by the recent currency problems in Brazil. Hopefully, this is only a temporary situation.
This does not mean that we can wait patiently until this situation corrects itself. By no means. The passenger revenue situation must be viewed in a most serious light. With freight revenues off by better than 12 per cent and with costs still running ahead of the forecast, there is all the more reason for doubling LAD sales efforts.
In connection with passenger revenues, our sights must be set not o,nly to pick up the first third shortage of 1 % per cent by the end of the first six months, but to exceed the forecast by that date by
5 per cent, or even more. This can be accomplished, but it will mean more aggressive sales action. It requires a stock taking of all phases of traffic and sales activities.
This includes the handling and treatment of customers at the ticket counter; the prompt and courteous handling of reservations; the very best attention to the passenger from the time he checks in for flight until he arrives at destination. These all are vitally necessary.
Sometimes in the press of work some of these things are overlooked. These and many other factors are of prime importance if PAA’s passenger appeal is to be increased. Our competitors are doing everything they possibly can to increase their sales and take the business away from us.
The best way to increase our revenue is by delivering the famous, old-fashioned superlative PAA service.
Continued on page 2
Two Little Holes Net $500
§tory on Page 5
Pan American World Airways
LATIN AMERICAN DIVISION
LAD Golfers Cop Championships
Picture on Page 6
VOL. 10
No. 5
JULY 1953
530625
LAD Cargo Setup Reorganized To Improve Sales And Service
To place new emphasis on the LAD cargo operation and enhance sales and service, a reorganization of the department became effective on June 16.
The reorganization included the naming of two new superintendents and the creation of new cargo posts at New York and San Juan.
Carl R. Anderson, a PAA employe since 1939 and for the last two and a half years PAA’s sales representative in charge of promoting cargo and passenger sales in Cuba, was named acting division cargo traffic superintendent with headquarters in Miami.
Shelby W. Merrill, formerly superintendent of agency and interline sales, became cargo sales superintendent in another shift. Merrill was succeeded in agency and interline sales by Charles Lar-rabee, who for the last 10 years has been PAA’s senior representative in Montevideo, Uruguay.
The new cargo posts also were created June 16 to improve liaison between the airline and shippers and consignees. With the titles of cargo sales and service representatives, Edward Hudak is the direct representative of LAD in the New York area, while Leroy A. Bressler is serving in a similar capacity for the Caribbean area, with headquarters in San Juan, Puerto Rico.
According to LAD Manager Edwin Drescher these personnel changes and the creation of the new posts of cargo sales and service representatives is a move to increase the income from our cargo operation in
LAD.
Veteran men in the airline business have been chosen for these cargo posts. Hudak, who joined PAA in 1929, has been cargo traffic superintendent since April, 1951, and Bressler has been airport traffic manager in New Orleans for the last year. Duties of Hudak and Bressler will include the promotion, coordination and expediting of cargo sales and traffic with particular emphasis on full utilization of empty space on southbound flights.
Anderson, a veteran of more than 20 years in aviation, joined PAA’s Pacific-Alaska Division in 1939. He moved to LAD 10 years later as a special sales representative, and was transferred to Havana June 16, 1950. A graduate of Ohio State University, he is a native of Brink, West Virginia.
Merrill joined the war-born Pan American-Africa, Ltd., in 1942 and served that wartime division in West Africa and Egypt until he was commissioned a lieutenant in the U.S. Air Force. In 1946 he
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i- #
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^»111 BrJHl I» Mm
MERRILL ANDERSON LARRABEE
HUDAK
rejoined PAA’s sales department and was appointed superintendent of agency and interline sales May 16, 1949. He is a native of Minneapolis and a graduate of the University of Minnesota.
Prior to his Montevideo assignment, Larrabee had eight years’ experience in PAA's
maintenance, operations, traffic and sales departments in New York and Chicago. Highly regarded in both civic and official circles for his promotional work in behalf of Uruguay, Larrabee sparked the idea of creating a Tourist Development Continued on page 5
Drop in Maintenance Delays Brings Praise from Morrison
Steady improvement since the beginning of the year, and particularly in May, in maintenance delays at San Juan, Puerto Rico and of LAD flights out of Idlewild has won high praise for crews at both stations from Wilbur L. Morrison, executive vice president of LAD. We are proud of the efforts^
made in San Juan and at Idlewild to reduce maintenance delays,” he said. “We are particularly proud of the manner in which flight crews and maintenance personnel of these stations have worked together to bring about this improvement.”
Maintenance performance for May showed that over 90 per cent of all departures from San Juan were on time for maintenance, with maintenance delays averaging only 11 minutes per departure, according to records compiled by Lewis E. Knerr, superintendent of line station maintenance. This was accomplished in the face of San Juan’s handling nearly all DC-4 No. 1 and No. 2 services and nearly half of all LAD line station emergency engine changes.
In addition, San Juan also has been running its own Super-6 Clipper maintenance school in preparation for forthcoming Super-6 operations there.
Steady improvement over the past several months was topped during May when, out of 261 LAD departures at Idlewild, 97 per cent were on time for maintenance with delays due to maintenance averaging only five minutes per departure.
Departures of Super-6 Clipper LAD flights from Idlewild were 100 per cent on time for maintenance and LAD DC-4 tourist flight departures were 98% per cent on time for maintenance.
“This is an outstanding example of PAA team work,” Morrison said in commenting on the bang-up job turned in by Atlantic Division maintenance men handling LAD flights at Idlewild. “The spirit and cooperation shown here typifies the kind of teamwork which has brought PAA to its very high position in the aviation industry.
“While we still have not reached our goal of 100 per cent performance, the efforts of the men at these two stations show outstanding progress and excellent results. The San Juan and Idlewild maintenance crews have set an example for all to emulate.
“Any delay inconveniences passengers and builds business for our competitors. Each on-time departure enhances PAA service and builds good will and continuing passenger approval.
“Congratulations to San Juan and Idlewild on your May records. Keep up the good work!”
8 Veteran Members 01 LAD Maintenance Team Moving to PAD
Transferees’ Combined Experience Represents 85 Years Of Engine Overhaul Know-how; Giles To Be Foreman
Eighty-five years of engine overhaul know-how, acquired as members of the LAD maintenance team, is being made available to the Pacific-Alaska Division with the transfer to San Francisco of eight LADers who will play a leading jole in the operation of PAD’s new
engine overhaul shop. <$>-----—---------
Edgar E. Giles, who joined LAD
Clippers to Play In Bayamo, Cuba
at Brownsville in 1937 as a mechanic’s helper, second class, has been in San Francisco for several months helping with the setting up of the shops of which he will be foreman.
During Giles’ tour of duty in LAD, his progress was steady, being named a foreman at COB in 1951 after transferirng to Miami in 1944 as a master mechanic.
Four more LADers with more than 10 years of experience with PAA maintenance work who are
Picture on page 5
moving to the- PAD shops as assistant foremen are Virgil Brad-dock, Charles R. Cameron, William J. McBreen, Jr., and Edwin W. Schultz.
Cameron, McBreen and Brad-dock all started out as mechanic’s helper in 1940 and 1942, respectively. Schultz had risen to lead master mechanic; Cameron to assistant foreman and Braddock and McBreen to master mechanics at the time they elected to try the climate of California.
Other members of the Miami group moving to the Pacific post are William H. Ashling, master mechanic; Albert E. Deakin, mechanic first class, and Thomas R. Brooks, mechanic. These three men also started at the bottom of the ladder.
In commenting on the transfer of these men, Stanley W. Strama, superintendent in charge of COB, said: “While we hate to see these top-notch men leave LAD, we’re mighty happy to see them better themselves. We feel sure their know-how, acquired through years of conscious effort on the job in LAD will prove of great value to PAD. You can be sure they’ll be missed in Miami.”
In connection with getting the new PAD shops underway, 13 PADers are in Miami for a month’s training at COB, where they are becoming thoroughly familiar with the methods used in LAD.
This West Coast group—which we understand also has been doing a little checking on Florida’s cli-Continued on page 2
At the invitation of the Bayamo Athletic Club, the PAA Clippers softball team is traveling to the Cuban city for the July 4 weekend to play four exhibition games.
Making the trip are 16 players and eight wives under the direction of Lloyd Powell, team manager, and Dub Gracy, assistant manager.
The Clippers leave July 4 for Camaguey from which point they will make the balance of the trip by bus, giving them a chance to see the cattle country of Cuba and a large section of the eastern end of the island.
The Clippers will depend on the pitching arms of Bob Daniels and Sandy Deas to hold the Cubans in check with the promise of excellent competition from the island soft-bailers.
A round of fun and entertainment is planned for the visiting PAAers and their wives and no doubt the group will have a wonderful time during their three-day Cuban visit. They return to Miami on July 6.
Hey Folks! Here ’Tis Picnic Time’s Coming
Hey folks! Picnic time’s a’ coming.
Yep, we’re going to have another employe picnic at Cran-don Park. It will be held around the time of PAA’s 26th anniversary and plans are being formulated to make it an event you’ll remember for a long time.
Since this is the year in which the 50th anniversary of flight is celebrated, PAA employes i,n Miami will join together in one “big” family at our picnic and pay tribute to the men who founded the aviation business.
Watch the Clipper for the date and time. You won’t want to miss the fun!
Object Description
Description
| Title | Page 1 |
| Object ID | asm0341002842 |
| Digital ID | asm03410028420001001 |
| Full Text | How Goes It? Your Division Manager’s Report to the Division Economy Stressed in LAD Due to First Third Loss By EDWIN DRESCHER LAD Manager Little favorable progress from a profit and loss standpoint has been made in the Division, latest figures show. The net operating loss for the first four months totaled $1,365,000. The attention of all traffic and sales people is called to the lower production of passenger and freight revenues. These two elements account for roughly $550,000 of the differential between actual and forecast net operating results. These lower revenue figures are even more exaggerated when it is considered that we actually operated more revenue flight hours than forecast and still produced less dollar revenue. Incidentally, the higher level of flight hours account in large measure for the increase in direct flight costs, which are up $437,000 compared with the amount forecast. Passenger revenues are off by about 1% per cent. In part this is due to the falling off in traffic on the East Coast, brought about, to a large extent, by the recent currency problems in Brazil. Hopefully, this is only a temporary situation. This does not mean that we can wait patiently until this situation corrects itself. By no means. The passenger revenue situation must be viewed in a most serious light. With freight revenues off by better than 12 per cent and with costs still running ahead of the forecast, there is all the more reason for doubling LAD sales efforts. In connection with passenger revenues, our sights must be set not o,nly to pick up the first third shortage of 1 % per cent by the end of the first six months, but to exceed the forecast by that date by 5 per cent, or even more. This can be accomplished, but it will mean more aggressive sales action. It requires a stock taking of all phases of traffic and sales activities. This includes the handling and treatment of customers at the ticket counter; the prompt and courteous handling of reservations; the very best attention to the passenger from the time he checks in for flight until he arrives at destination. These all are vitally necessary. Sometimes in the press of work some of these things are overlooked. These and many other factors are of prime importance if PAA’s passenger appeal is to be increased. Our competitors are doing everything they possibly can to increase their sales and take the business away from us. The best way to increase our revenue is by delivering the famous, old-fashioned superlative PAA service. Continued on page 2 Two Little Holes Net $500 §tory on Page 5 Pan American World Airways LATIN AMERICAN DIVISION LAD Golfers Cop Championships Picture on Page 6 VOL. 10 No. 5 JULY 1953 530625 LAD Cargo Setup Reorganized To Improve Sales And Service To place new emphasis on the LAD cargo operation and enhance sales and service, a reorganization of the department became effective on June 16. The reorganization included the naming of two new superintendents and the creation of new cargo posts at New York and San Juan. Carl R. Anderson, a PAA employe since 1939 and for the last two and a half years PAA’s sales representative in charge of promoting cargo and passenger sales in Cuba, was named acting division cargo traffic superintendent with headquarters in Miami. Shelby W. Merrill, formerly superintendent of agency and interline sales, became cargo sales superintendent in another shift. Merrill was succeeded in agency and interline sales by Charles Lar-rabee, who for the last 10 years has been PAA’s senior representative in Montevideo, Uruguay. The new cargo posts also were created June 16 to improve liaison between the airline and shippers and consignees. With the titles of cargo sales and service representatives, Edward Hudak is the direct representative of LAD in the New York area, while Leroy A. Bressler is serving in a similar capacity for the Caribbean area, with headquarters in San Juan, Puerto Rico. According to LAD Manager Edwin Drescher these personnel changes and the creation of the new posts of cargo sales and service representatives is a move to increase the income from our cargo operation in LAD. Veteran men in the airline business have been chosen for these cargo posts. Hudak, who joined PAA in 1929, has been cargo traffic superintendent since April, 1951, and Bressler has been airport traffic manager in New Orleans for the last year. Duties of Hudak and Bressler will include the promotion, coordination and expediting of cargo sales and traffic with particular emphasis on full utilization of empty space on southbound flights. Anderson, a veteran of more than 20 years in aviation, joined PAA’s Pacific-Alaska Division in 1939. He moved to LAD 10 years later as a special sales representative, and was transferred to Havana June 16, 1950. A graduate of Ohio State University, he is a native of Brink, West Virginia. Merrill joined the war-born Pan American-Africa, Ltd., in 1942 and served that wartime division in West Africa and Egypt until he was commissioned a lieutenant in the U.S. Air Force. In 1946 he a ¿«fe i- # ìIÌHÌÌI jfjfllllf Bit lili. ^»111 BrJHl I» Mm MERRILL ANDERSON LARRABEE HUDAK rejoined PAA’s sales department and was appointed superintendent of agency and interline sales May 16, 1949. He is a native of Minneapolis and a graduate of the University of Minnesota. Prior to his Montevideo assignment, Larrabee had eight years’ experience in PAA's maintenance, operations, traffic and sales departments in New York and Chicago. Highly regarded in both civic and official circles for his promotional work in behalf of Uruguay, Larrabee sparked the idea of creating a Tourist Development Continued on page 5 Drop in Maintenance Delays Brings Praise from Morrison Steady improvement since the beginning of the year, and particularly in May, in maintenance delays at San Juan, Puerto Rico and of LAD flights out of Idlewild has won high praise for crews at both stations from Wilbur L. Morrison, executive vice president of LAD. We are proud of the efforts^ made in San Juan and at Idlewild to reduce maintenance delays,” he said. “We are particularly proud of the manner in which flight crews and maintenance personnel of these stations have worked together to bring about this improvement.” Maintenance performance for May showed that over 90 per cent of all departures from San Juan were on time for maintenance, with maintenance delays averaging only 11 minutes per departure, according to records compiled by Lewis E. Knerr, superintendent of line station maintenance. This was accomplished in the face of San Juan’s handling nearly all DC-4 No. 1 and No. 2 services and nearly half of all LAD line station emergency engine changes. In addition, San Juan also has been running its own Super-6 Clipper maintenance school in preparation for forthcoming Super-6 operations there. Steady improvement over the past several months was topped during May when, out of 261 LAD departures at Idlewild, 97 per cent were on time for maintenance with delays due to maintenance averaging only five minutes per departure. Departures of Super-6 Clipper LAD flights from Idlewild were 100 per cent on time for maintenance and LAD DC-4 tourist flight departures were 98% per cent on time for maintenance. “This is an outstanding example of PAA team work,” Morrison said in commenting on the bang-up job turned in by Atlantic Division maintenance men handling LAD flights at Idlewild. “The spirit and cooperation shown here typifies the kind of teamwork which has brought PAA to its very high position in the aviation industry. “While we still have not reached our goal of 100 per cent performance, the efforts of the men at these two stations show outstanding progress and excellent results. The San Juan and Idlewild maintenance crews have set an example for all to emulate. “Any delay inconveniences passengers and builds business for our competitors. Each on-time departure enhances PAA service and builds good will and continuing passenger approval. “Congratulations to San Juan and Idlewild on your May records. Keep up the good work!” 8 Veteran Members 01 LAD Maintenance Team Moving to PAD Transferees’ Combined Experience Represents 85 Years Of Engine Overhaul Know-how; Giles To Be Foreman Eighty-five years of engine overhaul know-how, acquired as members of the LAD maintenance team, is being made available to the Pacific-Alaska Division with the transfer to San Francisco of eight LADers who will play a leading jole in the operation of PAD’s new engine overhaul shop. <$>-----—--------- Edgar E. Giles, who joined LAD Clippers to Play In Bayamo, Cuba at Brownsville in 1937 as a mechanic’s helper, second class, has been in San Francisco for several months helping with the setting up of the shops of which he will be foreman. During Giles’ tour of duty in LAD, his progress was steady, being named a foreman at COB in 1951 after transferirng to Miami in 1944 as a master mechanic. Four more LADers with more than 10 years of experience with PAA maintenance work who are Picture on page 5 moving to the- PAD shops as assistant foremen are Virgil Brad-dock, Charles R. Cameron, William J. McBreen, Jr., and Edwin W. Schultz. Cameron, McBreen and Brad-dock all started out as mechanic’s helper in 1940 and 1942, respectively. Schultz had risen to lead master mechanic; Cameron to assistant foreman and Braddock and McBreen to master mechanics at the time they elected to try the climate of California. Other members of the Miami group moving to the Pacific post are William H. Ashling, master mechanic; Albert E. Deakin, mechanic first class, and Thomas R. Brooks, mechanic. These three men also started at the bottom of the ladder. In commenting on the transfer of these men, Stanley W. Strama, superintendent in charge of COB, said: “While we hate to see these top-notch men leave LAD, we’re mighty happy to see them better themselves. We feel sure their know-how, acquired through years of conscious effort on the job in LAD will prove of great value to PAD. You can be sure they’ll be missed in Miami.” In connection with getting the new PAD shops underway, 13 PADers are in Miami for a month’s training at COB, where they are becoming thoroughly familiar with the methods used in LAD. This West Coast group—which we understand also has been doing a little checking on Florida’s cli-Continued on page 2 At the invitation of the Bayamo Athletic Club, the PAA Clippers softball team is traveling to the Cuban city for the July 4 weekend to play four exhibition games. Making the trip are 16 players and eight wives under the direction of Lloyd Powell, team manager, and Dub Gracy, assistant manager. The Clippers leave July 4 for Camaguey from which point they will make the balance of the trip by bus, giving them a chance to see the cattle country of Cuba and a large section of the eastern end of the island. The Clippers will depend on the pitching arms of Bob Daniels and Sandy Deas to hold the Cubans in check with the promise of excellent competition from the island soft-bailers. A round of fun and entertainment is planned for the visiting PAAers and their wives and no doubt the group will have a wonderful time during their three-day Cuban visit. They return to Miami on July 6. Hey Folks! Here ’Tis Picnic Time’s Coming Hey folks! Picnic time’s a’ coming. Yep, we’re going to have another employe picnic at Cran-don Park. It will be held around the time of PAA’s 26th anniversary and plans are being formulated to make it an event you’ll remember for a long time. Since this is the year in which the 50th anniversary of flight is celebrated, PAA employes i,n Miami will join together in one “big” family at our picnic and pay tribute to the men who founded the aviation business. Watch the Clipper for the date and time. You won’t want to miss the fun! |
| Archive | asm03410028420001001.tif |
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