Clipper, Vol. XVIII, No. 1, January 1961

              PIN CRASHERS BATTLE FOR LEAGUE LEAD
. . . Page 8
CLIPPER
JET SERVICE LAUNCHED
»
TO LATIN AMERICA . . . Pages 4, 5, 6, 7
LATIN AMERICAN DIVISION
VOL. XVIII, No. 1
MIAMI, FLORIDA, JANUARY 1961
610123
New Service Created for World Cargo
Shippers Will Get Current News on Market Situations
An international marketing advisory service, first of its kind ever established by an airline, has been created by Pan American to chart the path of air cargo shippers through the maze of regulations and practices involved in the shipping of goods from one part of the world to another.
The service will clarify for shippers, without cost, current overseas marketing situations as well as current tariffs and up-to-date currency rates, according to Wilbur L. Morrison, executive vice president in charge of the Latin American Division. This division is the most potent factor in the Pan Am air cargo department, which carries more freight than any of the world’s airlines.
Information Exchanged
Day to day exchange of information between 100 trading centers on all the six continents and 26 cities in the. United States will make it possible for Pan Am’s veteran air cargo personnel to advise on economic conditions in almost every part of the world. Without charge the information will be made available to buyers and sellers now importing or exporting goods and those planning to do so.
Pan Am’s three decades of international cargo transportation experience, plus specialized training recently completed by Clipper cargo representatives contacting the business world, will provide information on subjects of importance to shippers.
Lower Cargo Tariffs
“With Clipper cargo tariffs lower than ever before in history, more and more shipments are moving from the world’s waterways to the world’s airways,” Morrison said. “While speed of delivery is an important factor, many shippers now use air cargo because it is actually more economical — at times even for heavy goods such as home appliances and machinery. Marketing concepts are changing overnight and manufacturers whose market was once confined to a few miles from their plants will soon be selling around the world.”
The new market advisory serv-Continued on page 2
Pan Am Jet First Off New Runway
Port Authority and airlines officials, construction workers and other spectators paused recently to watch a jet flight take off from Miami International Airport.
What made this flight unusual, on an airport that has a takeoff every minute or so, was that it was the first’to use the newly extended east and west runway on which construction work has been going on for several months.
Capt. William P. Monan, Pan American’s chief sector pilot, lifted the giant Clipper Gauntlet off the runway after using little more than half of its 10,-500 feet length. Takeoff was to the east. Until recently the runway was but 9,400 feet long, a bit short for the 310,000 pounds of gross takeoff weight of the Gauntlet, a DC-8C Intercontinental, largest of the DC-8’s.
Novel Jet Record Claimed by Pan Am
In this jet age, when superlatives like “longest”, “largest”, “fastest” and the like are casually tossed around in aviation circles, a novel diminutive distinction is claimed by Pan American.
What is undoubtedly the shortest international jet flight anywhere in the word is being inaugurated by Pan Am on February 1— a 190-mile hop between Miami and Nassau.
The airline also operates one of the world’s longest jet flights, the 4,636-mile non-stop hop between New York and Rio de Janeiro.
The daily Nassau jet service, with 118-passenger jet Clippers, will be in effect during the popular British island resort’s peak winter season until April 1. They supplement two other daily piston engine flights in both directions.
The jet Clippers, whose more normal flight range is from 1,000 to 5,000 miles, will make the Miami-Nassau hop in 40 minutes, cutting 15 minutes from the piston-engine time.
NEW EXCURSION FARE
A new roundtrip excursion fare of $156.80 for travel between Paramaribo and Curacao or Aruba has been introduced by Pan American World Airways. The excursion provides for tourist class travel and is $30.40 less than the regular roundtrip tourist class ticket. Travelers have 150 days to complete the trip.
Suppression of Jet Noise Costs Pan Am $5 Million a Year
It costs Pan American $5 million a year for sound suppression on its full fleet of 53 jets. The cost per jet is $93,000.
This figure is based on a study by W. R. Walley, a Douglas Aircraft Company engineer, who calculated the loss of operating efficiency caused by sound suppression and thrust reversing devices on four-engined jets.
Walley, as supervisor of the aerodynamics performance group in the Douglas transport engineering department, points out that while his figures are based on tests with the DC-8, all current suppres-sor-reverser devices have losses of the same order.
In a year, sound-suppression devices for a single jet amount to about 17 per cent of the purchase price of the airplane. In addition, there are myriad other costs in the battle against sound—such as reduced payloads, schedule restrictions, reduced efficiency.
More than $50,000,000 has been spent in the development and installation of sound suppressors for jet engines. Pan Am has sacrificed
a quarter of a ton of payload per flight by installing suppressors on its Jet Clippers.
This vast sum is Pan Am’s investment in good citizenship — tangible proof of its continuing effort to minimize jet noise and reduce its impact on surrounding communities.
What can you, as an airline employee, do if jet noise is an issue in your community:
1.	You can take an active role to help avoid further complaint by pressing for adequate zoning regulations which will keep future housing from crowding around airports.
2.	You can tell your friends and neighbors about the competent, expensive job that the airlines are doing to reduce noise.
3.	Tell your friends of the community service role of Pan American, of its responsibilities as an American-flag carrier, of the importance of the aircraft industry to national defense and international peace—and how a minimum of noise is a necessary by-product of these efforts.
Jet Service Links Coast With Brazil
Pan Am Initiates Clipper Route to Rio and Sao Paulo
A new arrow-straight 6,880-mile jet Clipper route has been initiated by Pan American to connect California and the West Coast directly with Rio de Janeiro and Sao Paulo, Brazil.
At the same time, Miami and Rio are only 10 hours apart by Pan Am’s new jetliner service via Panama. A big time saver in the fastest air service between Florida and Brazil, the jets fly twice each week—Tuesday and Thursday to Panama in two and one-half hours, merging there with a flight one hour later for the 3,000-mile hop to Rio.
Twice weekly in each direction the big 121-passenger DC-8C Clippers wing over one of the world’s longest airline routes, which includes a 3,300-mile nonstop hop from Panama to Rio, from the Pacific to the Atlantic, across the broadest part of South America. Dawn to Dusk
WELCOME TO HOUSTON-Executive Vice President Wilbur L. Morrison, left, in charge of LAD, is greeted by Mayor Louis Cutrer, of Houston, as Mrs. Cutrer smiles approval. The occasion was inaugural jet flight launching service from West Coast to Guatemala, Panama, Brazil.
Newsmen, Agents Participate
Spectacular Events Launch Jet Service inWestern Sector
Pan Am staged one of the greatest spectaculars in its history to signal the start of jet service in its Western Sector.
More than 200 newsmen, travel agents and other invited guests representing top<S>-papers, radio and TV stations and
agencies stretching from Seattle to Caracas and from Bogotá to Beaumont, Texas, sampled the service between December 12 and 19.
The impact of the inauguration, reported in news dispatches, editorials, TV screens and the radio waves of nine Latin American countries and the U.S., was felt by several million potential travelers.
Elaborate Entertainment
Elaborate entertainment programs were staged for the newsmen and agents in Panama, Guatemala and Los Angeles simultaneously. Guests were wined and dined by a score of private organizations and government officials, including Presidents Roberto F. Chiari of Panama and Gen. Miguel Ydígoras Fuentes of Guatemala.
Kicking off a week of festivities, Executive Vice President Wilbur L. Morrison, in charge of the Latin American Division, was host at a gala reception held in Guatemala’s exclusive country club on December 12. Attending this event were newsmen and agents from New York, Texas, Louisiana, Oklahoma, Arkansas and Mexico who traveled on Pan Am’s inaugural Jet Clipper on the southbound Houston-Mexi-co-Guatemala flight that day.
On Inaugural Flight
On December 13 all these newsmen and the travel agents from Mexico boarded inaugural jet flight 515 to join a contingent of their colleagues from California, Washington and Oregon on a flight to Panama.
While Texas agents who remained in Guatemala were enjoying a tour of the country’s color-Continued on Page 8
Pan Am Flies Best Jets Available
“Pan American flies the best aircraft that dollars can buy.” That’s the answer when you’re asked, “Which is the better aircraft — Boeing Jets or the DC-8Cs?”
The question naturally comes up from the general public since Pan Am is the only international carrier flying both aircraft.
It is proper and accurate to say that all Pan Am aircraft are providing better, faster service to more places than ever before.
For northbound tourists coming to California, it is a dawn to dusk flight. But it is dawn to dawn when going southward. A five-hour time differential makes the difference.
Tuesdays and Thursdays the flights leave San Francisco at 6 a.m., depart Los Angeles at 8 a.m. and make a stop at Guatemala City at 2:25 p.m. Arriving at Panama at 6:55 p.m., they depart for the 3,300-mile hop at 8 p.m., arriving at Rio at 4:30 a.m. From there it is but a 45-minute hop to Sao Paulo. All times are local.
Miles, Time Reduced
The Wednesday and Friday flights leave Sao Paulo at 7 a.m. and Rio at 8:30 a.m. It is lunch time, 12:40 p.m. when they arrive in Panama and 2:40 p.m. as the wheels touch down in Guatemala. Los Angeles arrival is 7:15 p.m., where 90 minutes is allowed for clearing customs. The flight terminates in San Francisco at 9:50 p.m.
The new flights will cut hundreds of miles and many hours of time off the previous fastest flight times between California and Brazil.
With stops in Panama and Guatemala, principal “crossroads” points in Pan Am’s far-flung system of Latin American routes, connections can be made to Mexico City and Houston and for many other cities in Central and South America and the Caribbean.
The new jet routes also provide a new and faster link between the Far East and South America.
Clipper Passengers Sketched By Figures in Word Picture
Want to see a picture of the “average Pan Am passenger?”
Although it can’t be drawn by an artist, this picture has been sketched in facts and figures by a study recently completed by the airline.
Thirty-seven per cent have an income over $15,000 per year and 28 per cent have an income over $20,000 per year. Yet 45 per cent of Clipper passengers have incomes under $10,000—indicating the diversity of the market.
Fifty-eight per cent of passengers are men and 42 per cent are women. The average Pan Am traveler spends about $647 per trip abroad, excluding fare, and stays abroad 20.5 days per trip.
The average trip in South America extends 39.6 days and involves a $700 expenditure. Hawaii visitors stay 14.6 days and spend $435. A trip to the Orient averages a $1,000 expenditure.
In Europe, the average stay is 41 days and the average expenditure is $850. Bermuda is host to the average Pan Am passenger for 9.9 days and Caribbean destinations for 11.2 days. Both in Bermuda and the Caribbean, the average expenditure is $250 per person.
Thirty-five per cent of air passengers travel first class and 65 per cent chose tourist/Economy services. Seven per cent of passengers are children and 93 per cent are adults.
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