Clipper, Vol. 17, No. 2, February 1958

              

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ATLANTIC DIVISION
Volume 17
FEBRUARY, 1958
No. 2
AD Solo '57 Quota Buster
JAMES O. LEET
WILLIAM H. LYONS
Lyons To LOIÌT
Leet Heads N.Y. Sales
In a series of key executive personnel changes announced in mid-February, James 0. Leet, DTSM LON, has been appointed District Sales Manager, New York, and William H. Lyons, Regional Director for the Iberian Peninsula and Africa Region, has been designated as Mr. Leet’s successor at LON. Howard E. Willard, Mr. Leet’s
predecessor in the New York post, has been appointed District Traffic and Sales Manager, Los Angeles.
In making the switch from the largest sales office in the Atlantic Division to the most important sales office in the Pan Am system, Mr. Leet brings fifteen years of Pan Am experience with him.
Mr. Leet joined the Company as a Junior Airport Manager at LGA in 1943. Later he filled a similar post in LAD and in 1945 returned to LGA as Airport Manager. The following year he became Station Manager, FRA. Later he became LON’s SOM. In 1954, he assumed the post of DTSM at the English capital.
Mr. Leet was born in Webster, North Dakota. He and his wife, Margaret Jean, have three children, a daughter, Janis Margaret, 10 years old, and two sons, James 0., Jr., 6 years, and Jonathan Robert, who will celebrate his second birthday in May. They will reside in Greenwich, Connecticut.
Mr. Lyons joined Pan Am in New York in 1942 as a management trainee. The next year he was transferred to MIA, and in 1946 he was assigned to LGA as a staff assistant. In 1947, he was promoted to District Manager, Iberian Peninsula and Africa. In 1954, he became Regional Director of the Iberian Peninsula and Africa Region.
A native of St. Paul, Minnesota, Mr. Lyons and his wife, Maria Carlota, have two chil-
dren, a 17-year old daughter, Maria Kimball, and a son, William H., Jr., 12 years old.
Mr. Pedro Pinto Basto has been appointed Director for Portugal.
Directors for areas within the Iberian Peninsula and Africa will report directly to the Executive Vice President.
TV CLOWN Milton Berle, who suffered a leg injury during a night club appearance, gets an assist from stewardesses Natalie Vieira, left, and Judy Pruett at IDL as he boards a Clipper for ROM.
down contributions into the following			groups :	
Name of Group or Organization			1957	Total 1956
ALPA	(Pilots)	AD	$1,378.50	$1,659.50
	(Pilots)	LAD	887.00	516.00
ALDA	(Dispatchers		51.00	81.00
BRC	(Clerks)		904.00	902.25
FEIA	(Flight Engineers)	AD	462.00	515.00
	(Flight Engineers)	LAD	126.00	120.00
IAM	(Stock Clerks)		87.00	102.00
TWU-CIO	(Ground)		1,970.00	1,809.25
TWU-CIO	(Flight Service)	AD	312.50	591.00
	(Flight Service)	LAD		12.00
Management			2,273.00	1,736.04
			$8,451.00	$8,044.04
Fund Drive Sets Record
With a few days yet to go, the Atlantic Division’s contributions to the Greater New York Fund have already passed last year’s record total of $8,044.04 by $400. Contributions are still being accepted until February 28th.
Hoping that the following comparison might spur a few groups on to even greater heights of generosity, we’ve broken
Once again, AD leads the pack!
AD was the only component of the Pan Am system to outsell both its passenger and cargo sales quotas in 1957, a year during which competition became increasingly severe. The Division occupies its position of honor at the forefront of the Pan Am family with
______________________________________________________________an overall Division sales increase of 12.2 per cent over 1956. Ad sales reached 101.7 per cent of the overall Division quota, while the System-wide performance was 98.9 per cent.
The impressive increase in passenger sales (a jump of almost six and a half billion dollars over 1956) resulted, Sales officials say, from a combination of factors which have helped the sales staff do a better job.
The Division’s amplified training program is bringing about improvements in the techniques of delivering the Pan Am sales message to prospective customers, enabling sales personnel to make more efficient use of their time and produce better results from their sales efforts.
Division headquarters is providing better sales tools, which are being enthusiastically exploited in the field. Sales of the transatlantic immigrant fares boomed during 1957, accounting for a significant portion of the passenger revenue increase. Military Pay Later sales continued to grow. And the AD tour program accounted for 400 transatlantic round trip sales during its first year of existence.
Pan Am’s service to passengers, both aloft and on the ground, remains unexcelled. The importance of service cannot be overestimated. A satisfied passenger will choose Pan Am again for his next trip. And, as he relates his Pan Am experiences to his friends and relatives, seeds are planted for additional Pan Am sales.
The gratis word-of-mouth advertising of pleased passengers is supplemented by an extremely effective Division advertising (Continued on page 6)
Anyone who hasn’t contributed can still do so until the end of the month by sending their donations to their Association representative or the Employee Services Supervisor, 2nd Floor, LIC.
Pan Am Hauls One-Third Of All Atlantic Air Pax
Of the approximately 885,000 passengers who flew between the United States and Europe in 1957, Pan American carried 277,937, or 31 per cent of the total transatlantic traffic. In a preliminary report based on partial figures for December, the transatlantic air-
lines showed a 20 per cent increase over the 738,933 passengers carried in 1956.
The greatest gain came in westbound traffic—from Europe to the United States. Approximately 493,000 passengers were carried in this direction for an increase of 23 per cent over the 1956 total of 400,182. Pan American’s share of this traffic was 158,450 in 1957.
A special immigrant fare, 40 per cent lower than the one-way tourist fare, put into effect in November 1956, was largely responsible for the increase in westbound traffic.
Eastbound traffic for the industry amounted to 392,000 passengers in 1957 or a 16 per cent increase over the 338,751 total in 1956. Pan American carried 119,487 eastbound passengers in 1957.
Airline traffic between the United States, Canada and Eur-(Continued on page 9)
THE FIRST American-built jet transport to carry airline markings is towed from the Boeing factory in Renton, Wash., after a brief ceremony marked by a talk by PAD Division Manager Gordon Maxwell. This second 707 production model joins the first production 707 which made its maiden flight December 20.