Clipper, Vol. 13, No. 3, March 1954

              Pah American World Aîrhatï

ATLANTIC DIVISION
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four continents and four i s I a n d s i n bet
Volume 13
March, 1954
No. 3
1954
SPRING and SUMMER
SALES PLAN
ATLANTIC DIVISION
Brochure Is Prepared To Help Division “Sell More In ’54”
Something new in “sales pack-<S> ages” has been developed in the Atlantic Division. It was recently distributed to line stations with the title: “1954 Spring and Summer Sales Plan, Atlantic Division.”
The package includes features of Pan American, general traffic information, the current advertising program, form letters to potential customers, and even press releases to promote the featured services.
Creation of the sales package was the project of the Division’s advertising department, but the finished product represents a great deal of cooperation on the part of many members of the staff at Division headquarters in Long Island City.
Many hours of work went into the preparation of the material for the sales plan. And then, after it was printed, many more hours went into the collation of the material so that it could be presented in a neatly bound package.
The sales plan is presented as a complete sales manual for the spring and summer schedules of the Atlantic Division, helping to make Pan American’s product more saleable.
“In 1954,” according to the introduction to the manual, “Pan American has a product which is unsurpassed.” Taking the summer schedules alone, PAA offers:
1. More tourist service between (Continued on Page 2)
150 Will Take Eaf-And-Drink European Tour
A six-week plane tour of Europe’s most famous eating places and wine-producing regions, with room for 150 representatives of the restaurant, hotel, club and allied fields—plus unaffiliated lovers of good food—will take off from New York in two Pan American Clippers on May 17.
The tour, announced by Paul Henkel, president of the American Society of Restaurateurs, sponsor of the project, will visit France, Italy and Switzerland in search of the most delectable dish in the three countries.
In all, the travelers will eat at about 100 restaurants, but the $1,498 price of the tour will cover not only all meals but transportation and sightseeing as well.
First Stop—Paris
First stop of the tour will be Paris, and from there the group will eat and drink its way through the famous restaurants and wine centers of Tours, Bordeaux, Toulouse, Roquefort, Avignon, Aix-en-Provence and Nice.
From Nice the tour will proceed to Rome, Santa Margherita, Firenze, Torino, Montreaux, Geneva, Beaune, Dijon, and Rheims. Thence (Continued on Page 2)
Division Gets Basic Course In Geography
A course in Basic Geography of the Atlantic Division is the latest feature of the System’s training program. It has already been instituted at Long Island City and is expected to be started at other stations of the Atlantic Division, and of the System, in the near future.
In the presentation of the course to trainees, slidefilms will be used, along with maps, a world time-zone map and time selector, and films in the “Wings to . . .’’ series.
The Atlantic Division course, one of four in the System’s training program which concern geography of the areas served by PAA, is designed to give Pan American personnel an understanding of the basic geography of the Atlantic Division.
In addition to the geography features, the course contains information about PAA routings and tourist attractions within the Division and	employees more
familiarity with the three-letter codes of the various stations.
Climatic conditions, time zones and languages are also included in the course and time is devoted to the discussion of the competitive field in which Pan American does business. Also discussed is Clipper cargo.
In all there are 10 units in the course, designed for 10 class sessions of approximately one hour’s (Continued on Page 3)
Haiti Is Addition To “Wings” Series Of Pan Am Movies
“Wings to Haiti,” 20th in the series of sound-color movies to be made by Pan American, is now available. The film, which catches all the kaleidoscopic color and activity of the French-speaking Republic, runs for 23 minutes.
Two central figures, Bill and Susan Carr, who teach in the same high school,^/lead the action of the film throughout the West Indian island, from the colorful gaiety of the bustling market place to the grim, forbidding castle of Sans Souci, erected by tremendous labor on the top of a mountain.
The film shows the two wandering through Port-au-Prince and through the hinterlands of the island that Columbus discovered in 1492.
Shown are the natives of the country in their colorful costumes; the scenery, both from the air and the ground; the beaches, golf courses and other resort areas, and, of course, the hotels with their swimming pools and sports facilities.
A good deal of the history of the island is woven into the film, and there are some fine sequences of the major industries, such as sisal, sugar cane and coffee plantations.
Not In “Tip Top” Shape As Contest Nears Ending
Final Link In World Network Added April 1
The inauguration of tourist air services to the Orient, the South Pacific and on the mid-Atlantic, effective April 1, will complete for Pan American a world-wide network of low-fare air transportation.
The projected transpacific through tourist service will provide the final link in Pan American’s round-the-world tourist serv-
-$> As the Tip Top contest entered its final month on Mar^h 1, the Atlantic Division was far from its quota and had sunk to last place in the standings for points attained.
When the contest was started a quota of 1,000,000 points was established for the Atlantic Division, based on the number of U. S. em-
îce.
The new low fare for circum-navgating the globe, with stop-over privileges enroute, will be approximately $1,300 as compared with the first-class fare of $1,700.
Transpacific tttgg^st fares will Le~ap*r oximately zo per' cent iea» than present first-class fares. Round-trip tourist fare between Los Angeles or San Francisco and Tokyo will be $878.40 as compared with the first-class fare of $1,170.
25% Reduction
Tourist fares, effective April 1, on the mid-Atlantic services between New York and Lisbon, will (Continued on Page 2)
Clipper Becomes Classroom Aloft For World Tour
The dream of desk-bound students—a flying classroom going ’round the world—will become a reality this summer when a Pan American Clipper is transformed into just that.
Students aboard the globe-circling classroom may earn six units of credit under the auspices of the San Francisco State College during the eight weeks the tour will take.
On the plane as tour directors and lecturers will be Dr. Alfred Sumner, geographer, and Dr. Frederic W. Terrien, sociologist, both of the college’s Division of Social Science. Both praised the plan as an invaluable experience in that the countries which have first been studied may later be seen.
Variety Of Landscapes
Tour members will be able to see a great variety of landscapes on the tour. In the Philippines they will see the rice fields of northern Luzon; in Borneo the equatorial rain forests; the crowded island of Java; the bleak desert of Iran; the oil producing region of Saudi Arabia; the lakes of northern Italy; the Alps of Switz-(Continued on Page 2)
Gel The Point?
As of the end of February, the standings in the current Tip Top contest which ends March 31, were as follows:
LAD .........608,457	Points
System ......428,581	Points
PAD .........381,391	Points
AD.........345,651 Points
ployees who could participate. But, as of the end of February, the Division had attained only about 34 per cent of its quota.
The leading point-getter at that time was Paul N e. of Atlantic accounting in LIC lowed by Herbert of Idlewild traffic (13,783), Frank Herstin, of traffic and sales, LIC (11,823), Robert L. McCormack, of maintenance in DC A (10,865), and James Woolbert, SOS.IDL (10,672).
The leader, Paul Nee, got all of his points (17,492) with one sale, so it’s still possible for anyone to win this contest.
Everyone Wins
And the nice thing about this “game” is, of course, the fact that we don’t need more points than the other divisions to be winners. Everyone who makes a sale is a winner — of valuable merchandise prizes.
And it’s still possible for any United States employee in the Atlantic Division (the only ones elig-(Continued on Page 2)
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In This Issue
Amsterdam................. 4
Athens ................... 4
Barcelona ................10
Beirut ..................8,10
Bordeaux ................ 10
Bremen ................... 9
Brussels.................. 4
Calcutta ................. 8
Dakar ...............;....10
Emblem Awards ............ 4
Flight Personnel .......   8
Frankfurt ..............   9
Hamburg................... 9
Johannesburg .............10
Leopoldville .............11
Lisbon .................. 11
London ..................6, 7
Munich ..................  9
New York.................. 5
People Talking ........... 2
Prestwick ................ 6
Roberts Field...........  11
Santa Maria ..............10
Shannon .................. 6
Vienna ................... 9
Washington ..............  4
At Clipper press-time, Pan American World Airways had completed 44,415 Transatlantic crossings
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