Clipper, August 30, 1945

              New Advertising Mgr.—Scrivener
Four World’s Records Set
By Clippers in Last Month
Elroy Scrivener is the new —- and first -— Advertising Manager for the Atlantic Division. “Scriv” joined the Traffic Department just last week and will handle all foreign advertising for the Atlantic Division in the countries to which we will operate.
The new post is being filled in preparation for our extensive post-war expansion, which will entail extensive advertising and promotion work abroad.
Scrivener brings to his job a background of 15 years in printing, direct mail advertising and newspaper advertising work. For the past eight years he has been with the Rochester, N. Y. Times Union, most recently as head of the Advertising Planning Department, in charge of advertising copy, merchandising and advertising production. At the same time he handled retail advertising for the J. C. Penney Co. in Rochester.
Previous to that he had actual printing experience with two different firms in Rochester.
Scrivener is married and has a daughter four years old and a 10-month-old son.
With a rising tide of businessmen flying to Europe, the Clippers this summer are setting progressively higher passenger load marks — with four new records in the last month.
Arrival of the Atlantic Clipper in Foynes, Eire, on August 11 with 34 passengers aboard topped by three passengers the previous high load carried by the Dixie Clipper only three days earlier. This is the greatest number of passengers ever carried across the North Atlantic by a commercial airliner. In addition to the 34 passengers, the Atlantic commanded by Capt. Wallace Culbertson, carried 939 pounds of mail and 625 pounds of Clipper Express, with 560 pounds of express being vital penicillin for disease prevention in Europe.
The secoiid load record was set August 3, again by the Atlantic Clipper, when it left La Guardia Field with 56 passengers, plus a crew of 12, the greatest load ever carried out of New York. Of this total, 29 passengers were destined for Shediac, New Brunswick, Canada, or Bot-wood, Newfoundland, the two stops before the Clippers make the 2,000-mile overwater hop to Europe.
The third was an incoming passenger record which was reached twice within two days. On August 19, the Capetown Clipper commanded
Mercy Trip For 5 Yr. Old Boy
Climaxing a number of mercy trips, the American Clipper landed at NBA recently with a five-year-old South African boy aboard who is suffering from a rare throat ailment.
The child, Weymouth G. Pedlar of King Williams Town, S. A., has a growth of warts on his vocal cords. Eight unsuccessful operations to remove the warts caused the cords to grow together, closing his throat. For the past nine months he has worn a tracheotomy tube inserted in his windpipe in order to breathe. He made the 9,635-mile trip from Johannesburg, S. A., to Philadelphia where he is receiving X-ray treatments under the direction of Dr. Chevalier Jackson, head of the Bronchoscopic Clinic of Temple University.
Sympathetic citizens of King Williams Town contributed $4,000 to send Weymouth to Philadelphia for the medical treatment that can save his life. Accompanied by his mother, Mrs. Anna J. Pedlar, he was flown from Johannesburg to Fisherman’s Lake, where he boarded the American Clipper for the 6,500 mile trip to New York.
When he arrived at North Beach he was rushed through Customs and flown by PAA in a smaller plane to Philadelphia.
The three-continent trip was merely the most unusual of numerous mercy missions which the Clippers have flown during and since the war.
Five-year-old Weymouth Pedlar with his mother, Mrs. Ann J. Pedlar.
Persons needing medical attention have been carried previously from Europe, Africa and Bermuda to the United States for treatment, while special flights with life-saving serum and other medical supplies have been made in the other direction.
by Capt. Wallace Culbertson, arrived from Foynes with 54 passengers, 25 of them transatlantic. This broke the record of 54 passengers, only 22 of them transatlantic, set on July 29. Again on August 21, Capt. John Mattis brought the Capetown in with 54 passengers, 24 of them from Foynes.
The fourth record was set by three different Clippers which carried 191 passengers into and out of the La Guardia Field marine terminal in a 24-hour period July 24 and 25. This was possible since two of the arriving planes were immediately serviced and sent out again to maintain the four weekly transatlantic trips each way provided by Pan American.
Marge Lundberg Joins Pubrel
Newest addition to the staff of Public Relations at North Beach is Marge Lundberg, Public Relations Representative.
Marge is a native of Minnesota where she studied journalism at the University. She was
_______ city editor of the stu-
y t	' , dent newspaper, “The
"	W	Minnesota Daily.”
'i I	While attending the
university Marge utilized her spare time doing publicity work for the Minneapolis Symphony Orchestra. Following graduation she worked as a chief copy writer in a department store and then entered the newspaper field.
For the past 2% years she reported for the St. Paul Dispatch and Pioneer Press and was the first girl to work a nightside reporting job in the northwest. In this capacity she covered, to quote Marge, “everything from religious conventions to murders.” She has had considerable feature writing and picture story experience.
As Public Relations Representative she will concentrate on assisting the airport reporters for Associated Press, United Press and the New York papers who interview incoming passengers on all arrivals, develop and write news releases on Division activities; and work closely with New York newspapers and magazines in the placing and development of news and picture stories.
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