Clipper, Vol. 17, No. 1, January 1958

              ATLANTIC DIVISION
Volume 17
JANUARY, 1958
No. 1
CLIPPER ASSUMES “NEW LOOK”. Pan American’s “new look,” as it will appear on the Boeing 707 jet Clipper, consists of a white fuselage with light blue striping running from nose to tail. A blue globe with white lines is superimposed on the white tail with “Pan Am” lettered in white across the globe. “Pan American” is painted in black on the fuselage and “Pan Am” on the wings. Pan Am’s current fleet of 141 piston engine aircraft is now being repainted with the “new look.”
Pan Am Dresses In a 'New Look'
Pan American’s “new look,” rapidly becoming a familiar sight on aircraft at stations in the three divisions, is a clean modern design in light blue and white with a simple blue globe at its central symbol.
Hundreds of Pan American employees have already seen the new design on aircraft at airports throughout the system.
On the aircraft the new identification appears in this form: The fuselage is white with light blue striping running from nose to tail. A blue globe with white lines is superimposed on the white tail with “Pan Am” lettered in white on the globe. “Pan American” is painted in black along the fuselage above the blue stripe.
All of the company’s 153 offices throughout the world and its ground equpiment will gradually take on this new dress in a program scheduled to take about a year. Conversion of the advertising and promotion material already is well underway.
The traditional lapel service pin, with its wing-and-world symbol and service stars, worn by the 22,000 Pan American em-
53rd DIVIDEND
At a meeting, January 7, Directors of Pan American declared a dividend of 20 cents per share payable February 14, 1958, to stockholders of record at the close of business on January 24, 1958.
This is the fifty-third dividend paid by Pan American. Four dividends of 20 cents a share each were paid in 1957. Dividend payments have been made each year since 1941.
ployees throughout the world will remain unchanged.
Why the adoption of the “new look?”
1.	As one of the pioneer airlines Pan American adopted the familiar wing-and-world symbol 30 years ago. This symbol, along with the company’s dark blue color, has been so widely imitated through the years by other airlines it had lost its impact as an identifying mark.
2.	The new globe with simple white lines is actually the third globe symbol used by the company. The first showed only the Southern tip of the United States and Latin America; a later version included North America and parts of Europe and Africa as well as Latin America. Pan American’s operations are now worldwide and the new trademark symbolizes the global scope of the company’s routes.
3.	The new paint scheme, trademark and lettering style are of modern design for Pan American as we prepare to enter the jet age.
4.	The new design is more adaptable to a variety of uses. For example, the global trademark can be blue with white lines, as used on the aircraft, or it can be a simple white globe on a background of the new light blue, as in the case of the system timetable. Dark blue or black lettering can also be em-
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"Economy" Run To Begin April 1
Transatlantic “Economy” air service will be offered by Pan American on 80 flights a week during the 1958 summer season. It will be inaugurated on April 1.
In the period between June 1 and October 4 Pan Am will provide the new low cost service on more than half of its transatlantic flights, offering more “Economy” service than
any other airline.
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Walt Kelly, creator of the madcap “Pogo” comic strip characters who inhabit a zany caricature of our world in the Okefenokee swamp, recently returned from circling the real world—mostly by Pan American. He was gathering ideas for a new humor book and a series of lectures. He consented to give the CLIPPER some of his offbeat observations which we herewith proudly present.
There is no doubt in my mind1 that all of us, whether we live in city or country, are good friends of the wild life to be found in the quiet forest aisles of the PAA Overseas flights. ThF nature note comes to you from one of your own kind who has just finished a lovely bird walk through twenty refreshing countries around the world. One may feel that one can easily grasp notes such as one sees here, but one would be wrong. One must arise early. One must be alert. One must pay attention to every tiny footfall. One must
listen for every whirring wing. One must keep one’s eyes open. One must stay awake all night.
And what can one see creeping wetly through the wild ? One may see the Slumbering Grunt. The Slumbering Grunt is a large bird who mixes usually with the rooks and ribalds of Capital Cities. He is a member of the Late Sleeper family. The Late Sleeper, as we know, is a very washeyed bulbous bird who awakes crying “COFFEE . . . COFFEE!” However, the Slumbering Grunt sometimes does not wake at all. His cry, as he sleeps, is something like “Splibbit.. proos .. YUMF . . agoot . . aah . . whizzit . . spop . . zzz . . zzz . . SNORK!” In his mating years, he sleeps with his shirt opened at the middle, so that just a tempting glimpse of navel is revealed.
1 Professor Hawdy Merkins of Burnish College to the contrary.
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“Economy” class round-trip New York-London fare will be $453.60, or $329.40 lower than the first-class round-trip fare of $783, and $113.40 lower than the new tourist-class fare of $567. All new fares are subject to government approval.
Most of the “Economy” service will be operated in long-range DC-7C Clippers.
Inauguration of “Economy” service is the second major victory for Pan Am in its campaign for lower international air fares. The first was the introduction of transatlantic tourist-class fares in May, 1952. President Juan T. Trippe had announced as early as 1943 that a $100 New York-London fare was his ultimate goal.
In 1945 when commercial air service was re-established across the Atlantic, Mr. Trippe said the fare best suited to attract the average traveler was $275, or $100 lower than the fare then being proposed by international airlines.
Pan Am placed this fare in effect but was forced to suspend it when foreign governments threatened to limit the airline’s flight frequencies to their countries.
Three years later, in September, 1948, Pan Am inaugurated the first international tourist-class flights on its route between New York and Puerto Rico. Last year, it added a still lower fare service on this route: its Thrift Fare service at $52.50 one way. (Fares between the United States and Puerto Rico do not require the consent of foreign governments.)
Each year beginning in 1945 Pan Am presented and re-presented the idea of lower transatlantic fares at the IATA meetings which determine the fare levels on international flights. The transatlantic tourist flights which began in 1952 at greatly reduced cost were a result of these efforts.
The tourist fare level established then was $270 one way, $486 round-trip between New York and London. Pan Am, after extending low fare service from Europe to the Middle East and beyond, completed a round-the-world low fare circuit in the spring of 1954.
On the “Economy” class flights, passengers will be served cold sandwiches, tea, coffee, milk and mineral water.