Attracting people to Florida has always been an integral part of the state's developmental goals. The Florida Promotional Materials collection consists of a variety of promotional materials designed to draw tourists and settlers to the state. Included are numerous brochures, maps, and clippings that highlight historical sites such as the Barnacle Museum. Also featured are hotels, important for their historical and practical value, and recreational opportunities. In addition to items that were designed to appeal to a more seasonal migration, the collection also includes information useful for would-be permanent residents such as parks and family oriented recreation along with floor plans for homes.
Selected items from the Florida Promotional Materials collection are digitized and available online.