The Ricardo Arregui Audio digital collection contains digitized reel-to-reel and LP audio recordings of advertisements that aired in Cuba and Miami from the 1950s through the early 2000s for businesses and products such as El Dorado Furniture, Figueredo Chevrolet, Café Pilón, Cerveza National, and Galletas Gilda. The digitized audio files are available for online access at the Cuban Heritage Collection’s reading room or at computers in the Richter Library on the University of Miami campus.
Ricardo Arregui, an adman and entrepreneur born in Havana, Cuba, in 1919, has been active in both Cuba and Miami’s advertising scene since the 1950s and 1960s. Along with his brother Tirso and his friend Tony Fergo, he opened Arregui-Fergo Advertising in Cuba, which became one of the top five agencies in the country within ten years. When the Arregui brothers left Cuba in the early 1960s, they founded Arregui International Advertising, the first Hispanic advertising agency in South Florida. Their clientele has grown with the Hispanic community of South Florida. Arregui’s most well-known campaigns have been spots for Café Pilón, Sedano’s Supermarkets, and Navarro Discount Pharmacy.
Additional materials from the Ricardo Arregui Papers are available for research upon request at the University of Miami Libraries Cuban Heritage Collection, including scrapbooks, photographs, clippings, advertisement flyers, brochures, coupons and signs, as well as posters for Bacardí, Galletas Gilda, Ocean Bank, and Iberia Air Lines, among others. Visit the Ricardo Arregui Papers finding aid for more information.